July 30, 2013 Last Updated 9:03 am

Observations one month in

It has been about a month since Talking New Media moved off the Blogger platform onto a stand-alone, self-hosted website. For those loyal readers who have made the transition I thought it might be interesting to recap the results.

For the first three years of its existence, TNM reached a little over 100,000 readers, though I estimated that the real number was close to 50,000, with around 15-20,000 returning on a regular basis. I felt that was really pretty good for a B2B website for publishing professionals.

I might have left good enough alone if not for two things Google did: first, they killed off my AdSense account after the first month without explanation; and second, the site was never considered a news site because it was on its own Blogger platform (a rather self-defeating thing to do, if you ask me – this decision was reversed for the new site).

So when Google changed its algorithm sometime in April or May, and I saw my Google Analytics numbers dive, it was time for a change.

The June layoff certainly hurt traffic numbers, but it was the move off of Blogger that really has depressed readership. It turns out that all those international addresses really do drive traffic. Before the move to TalkingNewMedia.com readership was split evenly between the U.S. and internationally. Today, however, two-thirds of traffic comes from the U.S.

I suspect this will even out over time, but I still find it interesting and something I think publishers like The Guardian have taken into account with their website launches.

The other thing that has depressed traffic a bit is the number of posts TNM publishes each day. Prior to June, this site averaged four posts a day – usually five or more early in the week, three to four on a Friday. In July, this number was a bit less as I’ve begun to concentrate on publishing projects for TNM Digital Media. Volume counts, just ask The HuffPost.

But there are an increasing number of news items I’ve been posting recently that is starting to reverse that trend. While, admittedly, most of these posts are press releases, they are still news items I deem of interest, and they are being read.

We’ll see where we end up at the end of the year. I personally like the new design and have heard nothing but positive comments on the new look. I’ll report in again on the progress of the site occasionally for those who find this kind of thing interesting.