November 6, 2013 Last Updated 11:57 am

Latest Tablet Editions

Short takes on recently released tablet editions from magazine publishers (archive of past tablet editions here:

TapSwipe-app-iconTap&Swipe is a new tablet magazine from Axel Springer Polska. The tablet-only magazine is, as the name implies, all about the new digital devices that use touch screens.

The free magazine appears to be sponsored by Master Card and uses the Adobe DPS to create its Newsstand app and digital editions.

“Stworzony od podstaw do czytania na tabletach magazyn zawiera, oprócz tekstów, elementy interaktywne, filmy, galerie zdjęć i animacje, wzbogacające prezentowaną treść.”

Built from the ground up for reading on tablets, the magazine contains, in addition to texts, interactive elements, videos, photo galleries and animations, enriching the content presented. – App Description

(December 23, 2013)

NG-Ukraine-featureMany international editions of famous magazines are replica editions. But travel magazines, like the photography category, lend themselves to native tablet editions – and are often designed in landscape.

National Geographic Україна has been released by Sanoma Media Ukraine and is an obvious exception to the rule.

The app description states that this national version of the magazine was launched in April of this year, and this tablet edition is supplemented with interactive maps, photos, videos and animations.

(December 17, 2013)

Trenchless-app-icons-featureUK B2B publisher Aspermont Media has released a Newsstand app for its combined titles World Tunnelling and Trenchless World. The publisher also has Newsstand editions for Mining Journal and Mining Magazine.

The digital editions are unique, which isn’t always a good thing. One could describe the digital editions as native, though the design leaves a bit to be desired. One of the odds things about the page layouts is that the top navigation bar covers up part of the page and the reader needs to scroll the page a bit to see the very top of the page.

The app and its contents is free to download and access, which avoids the whole reader qualification issue – something most B2B apps try to avoid.

By way of comparison, one can also download the US trenchless magazine, Trenchless Technology from Benjamin Media. This B2B title uses the Adobe DPS to create its Newsstand app. It’s layouts are also very simple – basic conversions from the print edition with some added features. The advertising is as seen in print, very much like many consumer magazines handle their advertising.

Trenchless Tchnology’s app and issues also are free to download.

My own preference is for the US magazine’s choices, but since these are free magazines you can check them out yourself.

(December 10, 2013)

PracticeLaw-app-iconThomson Reuters has begun to launch or move the digital editions of their journals into the Newsstand. GC Advisor was the first to be moved. The original stand-alone app was launched in March of last year, but an update in late November moved it into the Newsstand.

Practical Law The Journal – Litigation, though, is a brand new app, has launched right off the bat into the Newsstand. The app is a monthly companion app to the Practical Law online service, and so one can assume that this is a brand new digital-only magazine. Both the app and the issues inside are free of charge to download and access.

The new tablet magazine uses the Adobe DPS to create its app and digital editions.

Some believe that the future of magazines may well be that there will be a limited number of consumer titles, and a whole lot of branded content. There is a lot of merit to the argument as titles that serve as marketing vehicles for products and services do not have to deal with the issue of whether they are turning a profit on their own, only that they are helping their brand turn a profit.

This new magazine, however, is not strictly marketing as it does contain some ads for law firms. Because of this, I find this a very interesting new release for B2B publishers to review.

(December 10, 2013)

Brand360-coverBrand 360 Magazine comes from the E180 Creative Interactive Boutique in Argentina. This new digital magazine is labeled 04 which leads on to believe that the agency has been putting out earlier editions – but this one is the only one left in the App Store.

My Spanish is not so good, so here is the app description, plus the Google translation (I’m sure it’s a bit off):

“Un número que destaca entre los jóvenes profesionales, en los ejecutivos del mundo moderno, la buena creatividad de los negocios internacionales y sus campañas de comunicación. Abordamos el negocio de Netflix, la nueva era del marketing, el benchmarking, el marketing móvil y el éxito de Los Simpsons en internet entre otros temas.”

A number that stands out among young professionals, executives in the modern world, good creativity of international business and communication campaigns. We approach the business of Netflix, the new era of marketing, benchmarking, mobile marketing and success of The Simpsons on the Internet among others.

Like many other brand magazines, this one has chosen to be published outside the Newsstand. The other reason, besides marketing, is probably that E180 Comunicacion & Diseño is using the Adobe Single edition solution, the same choice we made on our own app, Tablet Publishing. It’s free and it produces a native, interactive tablet magazine. The downside is that it only works in the Apple App Store, and to produce new issues you either need to completely update the app, or launch a new app altogether.

(December 4, 2013)

PII-app-icon-featureThe week before Thanksgiving TNM featured the newly released app for Process Industry Informer Magazine, or at least tried to (see below). The download of the November issue was halted when the app said the file size was rather large – I mean, really large.

But now the UK publisher, Passfield Business Publications, has worked out the bugs and the app is behaving properly.

“The reason why the file size is so big when you initially try to download the app is because we use security software to cache all files on our website,” said Guy Ullmann, Sales & Marketing Manager at Process Industry Informer. “However what we did not know is that if files sizes are larger than 100MB it does not work and gives a false file size!”

It turns out that the real file size is 298 MB, quite large for a B2B magazine – but nowhere near as large as the app was showing at first.

The title uses the Mag+ platform to create its Newsstand app and digital editions. The November issue is very much native in design, with scrolling text boxes and other features available to designers who use the platform. The ads are, one assumes, as seen in print, so this could be considered a hybrid edition.

The new app for Process Industry Informer is really quite nice, and I’m glad that they have been able to squash that file size bug.

(December 3, 2013)

JagMag-FType-lgOne of the problems with launching a stand-alone magazine app is that one misses out on the advantages of the Newsstand. The advantage, of course, is that the app sits on users iPad in plain view. This is why most brands prefer to avoid the Newsstand and stick with stand-alone apps.

Developers could decide to create a library in their stand-alone app so it acts as its own digital newsstand, but if an app is designed as an issue alone that one either must launch a brand new app for a new issue, or else update the old app.

This is the approach taken by the developer of Jaguar Magazine. The original app was launched in October of last year, and has been updated several times to make sure it supported the latest iOS version or to fix bugs. The app was last update in April of this year to introduce a Chinese version of the digital content found inside the app.

But now the latest update is intended to deliver a new version of the magazine and its contents.

The app opens to ask the reader which language version of the magazine they would like to download, then the download begins.

Car companies, with the somewhat larger marketing budgets, produce some of the most interesting digital magazine apps, and this is no exception.

(December 2, 2013)

KrakowPost-cover-featureThe Krakow Post is an English language news magazine covering the city in Poland. The new Newsstand app uses the PressPad platform and appears under that company’s developer account name.

The magazine offers a yearly subscription of 8.99€, or $9.99.

“It is the most respected source of news and information for English speakers in the city, with the latest stories on politics and current affairs, business and technology, sports, culture and the arts, as well as nightlife news, restaurant reviews and top events,” reads the app description.

(November 26, 2013)

Vino-cover-iconWine lovers have a large selection of titles to choose from inside the Apple Newsstand, with more titles coming all the time. Many of the new magazines are self-published digital editions, published because wine lovers simply love to talk about all things related to wine.

Darby Higgs from Australia has decided to try his hand at the platform, releasing Vinomag, the Newsstand name for this magazine VinoDiversity. The new digital edition is one of the more attractive digital editions that is using the MagCast platform. But like all digital magazine using the platform, the tablet edition is limited to portrait and is limited due to its PDF origins.

But, as I said, this one is more attractive than many of the others using the platform. Maybe it is the decision to place a textured background on the pages, or the use of fonts, but the design is nice.

These types of digital editions are nowhere as innovative as Wine LR or some of the others available inside the newsstand, but Higgs has wisely chosen a niche to explore: unusual or alternative grapes”. In this premiere issue, for instance, Higgs talks about Tempranillo, a grape native to Spain. (Mr. Higgs, next issue do “Mourvèdre” please.)

It should be noted that the big title in the wine space, The Wine Spectator, remains missing in action inside the Newsstand.

(November 25, 2013)

PIIM-library-1Process Industry Informer Magazine is a UK industry journal with a newly released Newsstand app. The app appears under the developer account name of Passfield Business Publications, which I assume is the publisher.

I can’t tell you much more about this app because, to be honest, I stopped the app from downloading the issue. You see I have a brand new iPad mini and I didn’t think the issue would fit on the tablet. Look at that screenshot: it says that I stopped the download after 24 MB had downloaded. The total issue size, according to the app is 1717989183 GB. (with commons that is 1,717,989,183 GB).

If that isn’t the biggest digital edition you’ve seen, I’d like to know what is!

(November 22, 2013)

Portfolio-KCD-lgKendall College of Art and Design of Ferris State has released two tablet editions for its magazine Portfolio – Portfolio 12 and Portfolio 13.

Why two stand=alone apps, when one Newsstand app would do? That’s easy, using the Adobe Single Edition solution was a free way to develop the digital editions.

Unlike our own app, see here, these apps needed to convert a print edition for the iPad. As a result, the app is very close to a replica edition, though there were obvious enhancements.

These apps also allowed me, for the first time, to compare the apps on a regular iPad and the new iPad mini. The digital editions look great on the new iPad, but I assumed that the font choices might be a big small for the mini. I would say that this is not the case, though having a retina display certainly helps.

The regular iPad and the mini are so close together in size that digital publisher often need not worry about whether their designs will work on the smaller tablet. But, when previewing a new digital publication being designed, if the fonts might seem a tad small, then double checking on a mini is a smart idea (it is, in fact, why I bought mine).

(November 21, 2013)

innerstory-iconI think this app, and many others like it, illustrate very well the growing disconnect between the establish press and publishing community and what is going on in digital publishing. We were told that 2012 was a horrible year for new magazine launches, and I’m sure we’ll be told that 2013 was, as well.

Then there is the flood of new titles such as this, Inner Story Magazine, which like many others is using MagCast to create its app. These digital magazines can sometimes be a bit odd. Many are poorly done, and amateurish put together. Others are quite nice. Do any of the sell? That’s hard to tell.

The official name of this app is Inner Story Magazine – Tales of dreams, intuition, wisdom, and enlightenment to feed the soul and promote societal transformation. Very long names seem to be a new way to get found in Apple’s search engine. I can’t say I blame publishers for doing this, thought the names do tend to get out of hand.

There app descriptions says “Inner Story Magazine publishes tales of ordinary people encountering mystery and wonder beyond normal awareness.”

Beyond normal awareness?… sound like a bunch of publishers to me.

(November 19, 2013)

Pitchfork-tablet-lgPitchfork Media released a new mobile and tablet app last week, Pitchfork Weekly.

“The app was conceived as an opportunity for readers to have a totally immersive experience with Pitchfork’s original content in an offline environment. By design, the app’s format will serve as a “weekly magazine” version of the site, inspired by the design of a print publication with enhanced photos, graphics, and long-form features and cover stories,” a statement on the app said.

The app is single sponsored by Lexus.

“With the pace of the web, it can sometimes be difficult for people to slow down and engage with great writing, and the sheer amount of words that Pitchfork publishes each week has the potential to be overwhelming ,” stated Pitchfork President Christopher Kaskie. “While Pitchfork was born online, our approach has always been inspired by the best aspects of print — we love great long-form writing, and our features, columns, and reviews invite in-depth engagement. Pitchfork Weekly is designed to give people that focused reading experience, while at the same time taking advantage of the multimedia possibilities tablet and mobile apps provide.”

(November 19, 2013)

HeraldReview-iPad-featureHarper’s Magazine has launched its first Newsstand app – or rather 29th Street Publishing has launched it for them.

The minimalist digital design solution is perfect for Harper’s which uses the same look and feel in its print edition – no wild layouts for Harper’s.

The only odd thing is the choice is to go with a platform that slaps its own name on the app. But with our own troubles with the Apple developer support team (see here), I am being own over on the concept of having someone else do this work. It shouldn’t be so hard to create a working developer account with Apple, but our experience is a cautionary tale.

(November 14, 2013)

HeraldReview-iPad-featureOne might think that every newspaper and magazine in the States has a tablet edition by now but, of course, that is not true. Many smaller newspapers are late to game – and for good reasons, their readerships do lend themselves to trying to reach a national or international audience through the app stores. But many papers are starting to appear.

American Consolidated Media, a firm that owns over 100 local newspapers in Texas, Oklahoma, Kansas, Minnesota, Wisconsin, Ohio, Maryland, Delaware and Michigan, have started to release their first mobile and tablet apps into Apple’s App Store. The one above-right is for the Grand Rapids (MN) Herald Review. Others recently released are for the Spooner Advocate, the Circleville Herald,, VirginiaMN, com, and others.

One can tell that the company is new to the game because the app icons are not very attractive and certainly not in keeping with Apple’s new look with iOS 7.

Like most newspaper tablet apps, they really are just RSS news readers, taking the feeds from the paper’s website and reformatting it into a tablet edition. And like many small papers, the company did not build the apps themselves, they are working with Verve Wireless. The apps, to say the least, are not very attractive.

American Consolidated Media recently named Scott A. Wright as their new CEO. He had previously been COO, having joined the company in 2011. Prior to that, Wright was president and COO at Journal Register Company.

(November 14, 2013)

EATT-app-icon-featureEATT Magazine – Eco Art Tech Lifestyle is another in the increasingly long line of self-published magazines that are using MagCast to create their Newsstand app and digital issues.

The app has been released by Cullen Pope, as all MagCast apps appear under the publisher’s name rather than the vendor’s. Single issues are priced at $3.99 inside the U.S. App Store (the publisher is from Scotland).

Like many of the MagCast digital magazines, the issue with the apps comes down to design. Most the digital magazines look relatively crude compared to commercial apps. Part of the problem, I would guess, is that most publishers need to produce a PDF to create the issues and so use a word processing program rather than Indesign or Quark – but I admit that I am only guessing.

(November 13, 2013)

FM-app-cover-lgFM is short for Freelancing Matters, the magazine from the Professional Contractors Group Ltd. The PCG is a 21,000 member organization representing freelancers, contractors and consultants in the UK.

The new Newsstand also debuts the redesigned magazine, but the app only delivered a blank web page for me. The archived issues, though, do deliver a replica version of the issue – also use the iPad’s browser.

I have to admit, I think this is the first time I’ve encountered an app that merely delivered web-based replica pages. It is a bizarre solution, and certainly not one that other publishers would want to replicate.

(November 11, 2013)

CasuMedia-screen1-lg“Want to create a digital magazine?” asks the app description for this promotional app for Casu Media, a design firm from The Netherlands.

The stand-alone app uses the Adobe Single Edition solution to create a short, and altogether native tablet magazine for the company to promote its expertise to potential customers.

As the app serves a marketing purpose, it is naturally free to download.

Look for a video walk-through of the app in the Video section of this site.

(November 8, 2013)

Press-cover-featurePress is a new Dutch language Newsstand app, made using the PressPad platform. The app also appears under their developer account name, as well.

The app has an interesting app description – pardon the Google translation:

De samenleving waar we vandaag in leven wordt steeds meer gedomineerd door economische hectiek, politiek wanbeleid, sociale misstanden, maatschappelijke onderdrukking en een steeds verder afbrokkelend moreel besef van waarden en normen. Wie of wat waarborgt nog de kwaliteit van het menselijke bestaan? Consumeren wij, of worden wij geconsumeerd? Is onze moderne vrijheid meer dan enkel een ‘state of mind?’

Society where we are increasingly dominated by economic chaos, political mismanagement, social injustice, social oppression and an increasingly crumbling moral sense of values ​​and norms. Alive today Who or what still guarantees the quality of human existence? We consume or be consumed us? Is our modern freedom more than just a ‘state of mind?’

(November 7, 2013)

AmCheer-app-iconPaid Newsstand apps are very rare. Usually the app is free, then the reader buys single issues or subscribes from inside the app. But there is merit to a paid app – for one thing the publisher gets at least one issue worth of revenue upfront, something very important if you are paying a vendor by the download. The other good reason is simply that there are far fewer paid apps inside the Newsstand and if the reader is shopping via iTunes they will see only a handful of magazines or newspapers in any Newsstand category under “Paid”.

American Cheerleader Magazine has just launched a Newsstand app. The app costs $4.99 and does not appear under the publisher’s name, but under the vendor’s (MAZ Digital LLC).

MAZ now has over 100 apps in the Apple App Store under its developer account.

(November 6, 2013)