Talking New Media

Madison Square Garden Co. acquires San Francisco-based creative studio Obscura

NEW YORK, NY — November 20, 2017 — The Madison Square Garden Company and Obscura Digital today announced that MSG has acquired Obscura, a creative studio, globally-recognized for its work in designing and developing next-generation immersive experiences.

Founded in 2000, Obscura is a San Francisco-based creative studio that combines next-level technology with awe-inspiring artistry to create one-of-a-kind immersive multimedia experiences that reinvent physical space and inspire audiences. They provide both cutting-edge technological development and content creation to develop light- and video-based augmented architectural integrations, large-scale projection mapping, and interactive media interfaces. Notable projects include various Empire State Building projections, including the Oceanic Preservation Society’s film “Racing Extinction,” CNN’s election night projections, and Harper’s Bazaar 150th Anniversary; a YouTube display on the interior and exterior of the Sydney Opera House; a contemporary artistic interpretation of Pope Francis’ Encyclical projected onto St. Peter’s Basilica in the Vatican; and media for the viral sensation Salesforce lobby video wall in San Francisco.

Obscura will become part of MSG Ventures, MSG’s technology group. “MSG is committed to building on its incredible legacy of delivering unforgettable experiences by anticipating and embracing how live entertainment will be experienced in the future,” said David Dibble, chief executive officer of MSG Ventures. “Obscura’s expertise will enable us to immediately begin to integrate the cutting-edge possibilities of immersive technology across MSG’s current portfolio of live offerings, as well as its new endeavors.”

Obscura is already working with MSG on its beloved production, the 2017 Christmas Spectacular Starring the Radio City Rockettes. This season, the entire production has been enhanced with state-of-the-art technology, including one of the world’s largest 8K resolution LED screens and digital projections that extend to all eight of Radio City Music Hall’s iconic proscenium arches.  Obscura has created content for both the LED screen and the digital projections, which has visually transformed a number of the production’s scenes, immersing the entire audience in the show.

“We are thrilled to join The Madison Square Garden Company family as part of MSG Ventures,” said Chris Lejeune, chief executive officer of Obscura Digital. “MSG is a world leader in live experiences, with some of the most renowned sports and entertainment brands, and iconic venues that attract millions of guests each year.  As part of MSG, we’ll be able to work on a much bigger scale, reach larger audiences, and fulfill our vision to create the future of entertainment.”