November 21, 2017 Last Updated 10:37 am

American Media launches redesigned OK! website

The redesign is the latest investment by AMI in its Celebrity Group after the recent acquisition of Us Weekly

NEW YORK, NY — November 21, 2017 — American Media, Inc. (AMI), the leading publisher of celebrity journalism and health and fitness magazines in the United States, today unveiled a new design and user experience upgrades to OK!‘s website. The redesign is the latest investment by AMI in its Celebrity Group after the recent acquisition of Us Weekly and investments into that brand’s platforms.

“Today’s digital environment is more competitive than ever, especially in the celebrity category, and this redesign of OK!‘s website underscores AMI’s commitment to ensuring our leadership position in the category,” said AMI Senior Vice President and Celebrity Group Chief Content Officer Dylan Howard. “The upgrades to okmagazine.com deliver an unparalleled user experience with a cleaner look and bolder design that delivers the kind of experience that consumers have come to expect and will provide an opportunity for us to engage them even more with each and every visit.”

The new design will help OK! continue to grow its digital momentum by delivering decreased page load time, and increased pages viewed per visit and session times while decreasing bounce rate. It also introduces a new Reality TV vertical and Tune-In Ticker featuring real-time updates and recommendations on the hottest new shows to watch. The new site also provides improved opportunities for business partners with improved viewability and new customizable channel sponsorship opportunities. OK! saw more than 35 million page views in October, an eight percent gain from the previous month.

“The new site is not only an extraordinary opportunity to highlight OK!‘s reporting and improving the user experience, it also provides advertisers with new and innovative ways to best leverage the brand and engage with its passionate community,” said AMI Celebrity Group Senior Vice President and Group Publisher Neil Goldstein. “With the new design and ad experiences, we will be able to collaborate with partners like never before and provide exclusive custom content executions by leveraging the AMI Brand Content Studio.”

A number of new and improved partnership opportunities are part of the new design including New in-line mobile vertical video player designed to take advantage of OK!’s mobile-centric design by providing an immersive in-article video experience among our smartphone users and a new top-of-page Home Page ‘Super Banner’, a large format ad unit designed to provide unavoidable brand presence.

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