November 8, 2017 Last Updated 7:30 am

Erik Smelser named ad director for New England Newspapers’ three Vermont newspapers

Smelser previously owned the digital marketing company Shoreliner Media Co, and prior to that was VP of advertising and revenue for Digital First Media’s Northeast Division

The Bennington Banner today reported that New England Newspapers Inc. has named newspaper veteran Erik Smelser advertising director for the publisher’s three Vermont newspapers, the Bennington Banner, the Brattleboro Reformer and the Manchester Journal.

“I’m happy to have the talent and skill set that Erik brings to the table,” said NENI’s vice president of advertising, Jordan Brechenser. “He has a solid background in all advertising platforms and has a real grasp on how to effectively get the job done. He’s worked in markets of varying sizes and locations, I’m sure our ad teams and businesses alike will be able to leverage his knowledge and help them to grow. This addition will really help elevate our operations in southern Vermont and with recent staffing additions this will put our Vermont publications in the spotlight.”

Smelser previously owned the digital marketing company Shoreliner Media Co, and prior to that was vice president of advertising and revenue for Digital First Media’s Northeast Division.

“My immediate plan is to just jump right in and have as many conversations with as many advertisers as we possibly can,” Smelser told Tony Dobrowolski of the Berkshire Eagle. “Small businesses — this is my personal opinion — need a lot of help in understanding the digital opportunities out there and that needs to come from a voice they trust.

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