October 27, 2017 Last Updated 9:34 am

Meredith raises rate base of its new quarterly The Magnolia Journal to 1.2 million

DES MOINES, Iowa and WACO, Texas — October. 26, 2017 — Meredith Corporation – the leading media and marketing company with national brands serving 110 million American women including 70 percent of all U.S. female Millennials – announced today that it will raise the rate base of quarterly magazine The Magnolia Journal to 1.2 million beginning with the Spring 2018 issue.

The Magnolia Journal has been one of the most successful launches in the history of the magazine industry,” said Meredith Magazine President Doug Olson. “In just a year we’ve generated 1 million paid subscribers. On newsstands, The Magnolia Journal has averaged nearly a 70 percent sell-through rate, compared to the industry average of 25 percent.  And advertisers are clamoring to be in its pages. The Magnolia Journal is a home run in every sense of the word.”

The Magnolia Journal – based on Chip and Joanna Gaines’ popular Magnolia brand – debuted in Fall 2016 as a newsstand-only title with an initial run of 400,000 copies and a cover price of $7.99.  Within a week, major U.S. retailers started to request additional copies, citing sold-out pockets across the country, and another 200,000 were printed. The rate base was subsequently increased to 800,000 for the Fall and Winter 2017 issues, and Meredith is already selling more than a million copies of The Magnolia Journal.

Additionally, advertiser interest has been very strong. The Winter Issue, which hits newsstands November 14, has been very popular across several advertising categories. New advertisers include RoC Skin Care, Minted.com, Pepperidge Farm Goldfish, Garnett Hill, Paper + Packaging Board, Crypton, Jif, Overstock.com, and Hearth & Hand with Magnolia – which is a collaboration with Joanna and Chip Gaines available at Target.

“The Magnolia Journal has had an incredible year,” said Christine Guilfoyle, Meredith SVP/Group Publisher. “Consumers are captivated with Chip and Joanna’s passion and enthusiasm around things they love: family and the celebration of each new season. When you give consumers what they want in a space that fills a specific niche, there is obviously consumer success attached to that and advertising success has followed. Importantly for our industry, The Magnolia Journal continues to support the power of print.”

The Magnolia Journal will continue to focus editorially around themes, and for 2018, those will include

  • Spring 2018 – Intentionality
  • Summer 2018 – Curiosity
  • Fall 2018 – Generosity
  • Winter 2018 – Contentment

In addition to its strong subscriber base, The Magnolia Journal continues to be available for purchase at major U.S. retailers, the popular Magnolia Market in Waco, Texas and magnoliamarket.com.

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