While terms of the deal were not disclosed, the transaction means the end of three generations of Rodale management
NEW YORK, NY — October 18, 2017 – Hearst and Rodale Inc. announced today that Hearst has agreed to acquire the magazine and book businesses of Rodale, a global health and wellness content company based in New York and Emmaus, Pennsylvania.
The announcement was made by Hearst President and CEO Steven R. Swartz, Rodale CEO Maria Rodale and Hearst Magazines President David Carey. The transaction is expected to close in early 2018, following receipt of necessary government approvals. Terms were not disclosed.
Upon completion of the acquisition, Rodale’s multi-platform content business will be managed by Hearst Magazines, a unit of Hearst with more than 300 editions and websites around the world, including 20 titles in the U.S.
Commenting on the announcement, Carey said: “Maria Rodale has grown her family’s business into a peerless authority that reaches an enormous audience. Hearst and Rodale are already publishing partners around the world, including the U.K., the Netherlands and Japan, and we’ve seen first-hand how the content resonates. We are pleased to add them and all of Rodale’s brands to our vibrant and varied global portfolio, providing readers with dependable information and offering marketers unbeatable scale and a trustworthy environment in the increasingly important health and wellness space.”
Maria Rodale said: “We have a long-standing respect for Hearst’s commitment to connecting consumers with imaginative, engaging content across an ever-diversifying choice of platforms, technologies and experiences around the world. We believe our exceptional brands, businesses and employees will thrive in this culture of innovation and we are confident that Hearst’s stewardship will continue to grow the passionate and purpose-driven communities that Rodale has built over the past 70 years.”
Allen & Company LLC acted as financial advisor to Rodale in its sale and Wachtell, Lipton, Rosen & Katz acted as legal advisor.