October 16, 2017 Last Updated 1:09 pm

UK media and entertainment group Global acquires audio ad platform AudioHQ

NEW YORK, NY — October 16, 2017Global, the media & entertainment group, today announced the acquisition of New York-based AudioHQ as it expands its successful digital audio ad sales platform, called DAX, standing for Digital Audio Exchange, into the US. AudioHQ will become part of DAX.

The move creates the world’s largest digital audio advertising platform and gives Global, one of the world’s leading media & entertainment groups and Europe’s largest radio company, a major ad sales and ad tech footprint in the US.

AudioHQ has grown 330% over the past two years and is one of the biggest aggregators of digital audio inventory in the US with offices in New York, Los Angeles, Chicago and Detroit.

Publishers with inventory already on the AudioHQ roster include Slacker, Major League Baseball, TuneIn and SoundCloud. In addition to its primary advertising business, AudioHQ made its first foray into original audio content in 2016 when it partnered with Laurence Fishburne and Larenz Tate to produce Bronzeville. Bronzeville was distributed through Apple, Google Play, SoundCloud, Radio One, TuneIn, Spotify and other platforms.

DAX is recognized as the world’s most sophisticated digital audio advertising platform, and the acquisition grows its audience from 130 million to 160 million people worldwide.

“Global launched DAX in the UK in 2014 to offer advertisers a simple way to reach the growing number of people consuming digital audio,” said Stephen Miron, Global’s group CEO. “In the past three years, demand from advertisers has intensified as the audience has grown, and we’ve continued to innovate to keep DAX ahead of the market.

“A natural next step for us was to take DAX to the US. AudioHQ is a very impressive business with strong client and publisher relationships and a really great team. DAX has revolutionized the digital audio advertising market in the UK, and we’re confident it will be a huge success in the US. For Global, this acquisition is a significant milestone as we enter the US advertising market.”

Matt Cutair, AudioHQ CEO and co-founder, will run DAX in the US with chief revenue officer and co-founder Jeff McCarthy. Cutair and McCarthy retain a stake in the business. All AudioHQ team members will join the DAX team.

“DAX has been blazing a trail in Europe, with Global introducing a whole suite of market-leading technical capabilities,” said Cutair. “These include everything from ‘Listener Insight ID,’ which allows advertisers to measure and track the impact of their campaigns, to audience targeting, programmatic capabilities and creative production. Being able to tap into all that innovation is fantastic news for US advertisers and publishers. I’m looking forward to leading the business in the US and working with the Global team.”

Global is also continuing to expand its presence in Europe with new offices opening in France and Germany in November. DAX will now operate from new locations in Paris and Hamburg led by David Cooper, Global’s head of DAX sales in the EU. Cooper joined Global in July from Spotify where he was director of sales. He reports into Ollie Deane, Global’s director of commercial digital.

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