September 27, 2017 Last Updated 2:56 pm

Tim Hayne named vice president of editorial at Sweety High

Hayne was previously executive editor at AOL’s Moviefone, and before that was managing editor at Wetpaint, a TV and entertainment site for women 18-34

LOS ANGELES, Calif. — September 26, 2017Sweety High, the digital media company for Gen Z girls, today announced the appointment of Tim Hayne as vice president of editorial. Hayne’s appointment adds another seasoned digital publishing executive to the Sweety High roster and will help further the media company’s reach and engagement of its growing, influential Gen Z audience.

As vice president of editorial, Hayne will run Sweety High’s popular entertainment and lifestyle website, managing content creation and crafting unique, shareable content across the company’s social platforms. Hayne most recently served as the executive editor of AOL’s Moviefone, where he spearheaded efforts to elevate the brand as a premier movie ticketing and entertainment destination.

Hayne joins the organization this month, leading a team of more than a dozen writers and editors and overseeing the thousands of pieces of original content that publish each month on Sweety High and across its network of partners. Hayne joins Sweety High’s growing team of digital media veterans from Fox, Teen Vogue, and Hearst, including recent additions Keith Dobkowski (vice president of audience, formerly with FOX Sports); Stacy Greco (vice president of brand strategy, formerly with Teen Vogue and Hearst); and Marion Wallace, (recently elevated to the title of vice president of production and talent relations).

Hayne brings over a decade of editorial and audience engagement experience to Sweety High, most recently serving as executive editor of AOL’s ticketing and entertainment site, Moviefone. Prior to Moviefone, he served as the managing editor at Wetpaint, a leading TV and entertainment site for women 18-34, where his leadership contributed to the rapid growth of the site from under 1 million unique visitors per month to over 13 million in less than three years. Additionally, Hayne served as the deputy managing editor at Parade.com (PARADE magazine’s website).

“Tim has a proven track record of navigating the ever-changing digital media landscape and increasing audience engagement across a diverse roster of publishers. His personal passion for entertainment and creating compelling content that speaks to his audience(s) will enhance Sweety High’s unique position and voice within the marketplace,” said Frank Simonetti, CEO Sweety High. “Having navigated the pivots of various media companies before Sweety High, he knows how to seamlessly blend content with brand and also speak with distinct demographics in a voice they know and understand.”

Said Hayne: “More than any other digital media company or brand out there, Sweety High has resonated with Gen Z girls by staying on top of popular trends, communicating in an authentic voice, and doing so within a safe community. Whether it’s discovering new talent, creating original programming, or sharing social content, Sweety High knows this audience better than anyone. I look forward to building on the company’s success and communicating with even more of these smart, digitally savvy young women.”

MORE: A Michigan native, Tim has a B.A. in Film & TV from the University of Michigan. He currently lives in Glendale, California, with his husband, Matt, and two dogs, Gibbons and Dixie.

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