Talking New Media

Heidi Karlsson joins marketing agency Xperience as Managing Director, Client Relations

Karlsson has held senior positions in corporate and agency environments, working with Fortune 500 companies, and government entities around the world

DEARBORN, Mich. — September 19, 2017 — Xperience, a leading experiential event and marketing agency, today announced that Heidi Karlsson has joined the agency as Managing Director, Client Relations. Her responsibilities will include, but are not limited to, Creative Services and Strategy, Media and Content Creation, Experiential Marketing, and Cultural Transformation.

With more than 25 years of experience as a Sensory Marketing and Experiential / Event Production executive across the EMEA region, Japan and Mexico, Karlsson has expertise in developing and implementing strategies that promote engagement, awareness and action. She has held senior positions in corporate and agency environments, working with Fortune 500 companies, and government entities around the world.

In addition to global client responsibilities, Karlsson will manage new and ongoing business relationships out of Xperience’s Dallas office. Xperience has recently expanded operations to global business hubs such as Shanghai and Dubai, and proudly adds Dallas to “the lineup” with the explosion of opportunities in the American Southwest.

Further, Karlsson will lead Xperience’s capabilities around Sensory Marketing. Karlsson’s experience has shown that engagement agencies like Xperience can offer “Multi-Sensory Journeys” that go beyond simple communication between a brand and its audiences. With a focus on the science of “embodied cognition”, Karlsson seeks to have Xperience elevate the consumer experience beyond consciousness, to ultimately deliver events that connect with people on a deeper level.

“I am thrilled to welcome Heidi to Xperience,” said John Jones, Managing Partner. “She brings with her extensive global client relationships, creative business ideas and multicultural marketing success on both the agency and corporate level.”

“In this role, Heidi will be a reliable resource for global business partners to empower them to build and activate global brands, engage audiences and transform culture through the timeless art and craft of storytelling,” added Joe Wenke, Managing Partner.

“We’ve known Heidi for nearly 20 years,” explained Mary Kay Francis, Managing Partner. “With her experience, she will provide our team with world-class strategic counsel, and the sort of creative, game-changing ideas and executive capability that our clientele deserve.”

“Brands need partners that can build and share memorable narratives with diverse audiences around the world. That’s why I am excited to join Xperience, help expand the business globally in an industry I know and love,” said Karlsson. “I look forward to growing both current and new business relationships, and expanding the reach of the leading-edge omni-channel solutions that are the heart of Xperience’s offer.”

Karlsson earned her B.A. in social science from Michigan State Universit>, and her M.A. from Southern Methodist University.