September 14, 2017 Last Updated 9:49 am

Government Executive Media Group rebrands its content marketing division as Studio 2G

Washington, D.C. — September 14, 2017 — Government Executive Media Group, Atlantic Media’s premier public sector publisher, is rebranding its content marketing division as Studio 2G. Formerly known as Custom Strategies, the business-to-government publisher of Defense One, Government Executive, Nextgov, and Route Fifty has been growing its content marketing offerings for the last four years. GEMG Chief Executive Officer Tim Hartman formally announced the rebranding at GEMG’s 2018 Market Preview event last night.

“Studio 2G is the evolutionary leap for GEMGovernment Executive Media GroupG,” Hartman said. “We understand today’s government marketer, who increasingly needs better ideas and better content execution to meet the demands of a digital, CRM-driven world.”

Studio 2G, named for its core B2G mission, tells brand stories in ways that appeal to the influentials of government. Its services include native content, e-books, newsletters, white label events, case studies, microsites, videos, white papers, assessment tools, leadership profiles, and expert dialogues, all of which leverage GEMG’s audience of 1.2 million government decision-makers. It provides one-stop partnerships delivering end-to-end campaigns across strategy, content creation, distribution, and analytics.

The Studio 2G team is comprised of journalists, producers, and marketers who bring content to life in ways that inform and inspire government leaders, instilling affinity and advocacy for brands at the highest levels of government.

GEMG made several other announcements at the Market Preview event, among them:

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