September 11, 2017 Last Updated 8:40 am

The Guardian signs on with programmatic advertising company OpenX

LONDON & LOS ANGELES  — September 11, 2017 — OpenX, the global leader in quality programmatic advertising, has been selected as a programmatic partner by the Guardian to help maximise the true value of the premium publisher’s content. The Guardian, a global news site that generates more than 150 million unique browsers worldwide per month, will now leverage the OpenX Ad Exchange to further monetise their highly desirable inventory across both desktop and mobile platforms globally.

The OpenX Ad Exchange is recognized across the industry as a safe and transparent marketplace for buyers and sellers. Beyond access to one of the industry’s highest quality exchanges, OpenX will also serve as the primary provider of programmatic direct solutions for the Guardian, including private marketplaces (PMPs) that offer buyers access to the Guardian’s premium inventory.

Jason Fairchild, co-founder and chief revenue officer at OpenX, said, “We are excited to be working with one of the world’s top online publishers, and look forward to providing an open and trusting relationship with the Guardian. We have had extensive conversations with the Guardian to understand their programmatic aspirations and concerns and we share their deep commitment to quality. We pride ourselves on our transparency and open lines of communication with both the publishers and the advertisers we work with and we have full confidence this partnership will yield significant outcomes.”

Daniel Spears, programmatic director at Guardian News & Media, said, “We’re happy to be working with OpenX as part of our overall programmatic strategy to help the best range of media buyers gain access to our premium inventory. We are confident that OpenX will deliver incremental value to both the Guardian and our media partners.”

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