Talking New Media

Time Inc. launches new video series ‘Homemade vs. The Internet’ for Facebook’s Watch

NEW YORK, NY — September 8, 2017 — Time Inc. today announced that it launched a new video series for Watch, Facebook’s new platform for shows and videos. “Homemade vs. The Internet” is now available on the new Watch surface on Facebook and on mobile, desktop and Facebook’s TV apps. The first season of “Homemade vs. The Internet” will run for five episodes, with a new episode airing each Sunday.

“Homemade vs. The Internet” is produced by Time Inc. Productions and highlights Time Inc.’s commitment to providing premium and engaging video content to consumers on all platforms. The new series is a cooking reality show that challenges an award-winning chef to compete against a millennial food writer to create the better-tasting (and better-looking) dish after watching a brief viral food video. It follows Time Inc.’s debut of “Celeb Moms Get Real,” a show where PEOPLE interviews celebrities, including Julianne Moore and Carrie Underwood, who share personal stories about their experience being mothers.

“This new programming underscores Time Inc.’s continued success in creating engaging content for consumers and ability to adapt to emerging platforms,” said Regina Buckley, Senior Vice President, Digital Business Development & Business Operations at Time Inc. “Through Facebook’s Watch, we have the chance to deliver to our audiences a wide array of shows on a platform they love with the full power of all our brands. These series are also a great opportunity for our advertising partners to leverage our expertise in immersive storytelling and connect with our consumers.”

“We are excited to work with Facebook as we continue to expand our premium video offerings to our viewers across all platforms,” commented Ian Orefice, Vice President, Head of Programming. “Through these series, we can build on our brands’ engaging content and deepen their connection with their audiences.”

In the first half of 2017, Time Inc. more than tripled its total video views over the same period last year. The true crime series PEOPLE MAGAZINE INVESTIGATES, a partnership between Investigation Discovery (ID) and Time Inc.’s PEOPLE, premieres its second season in November. PEOPLE’s “The Story of Diana,” a four hour prime-time television event that aired over two nights on ABC Television Network, opened at No. 1 in its time period in viewers, drawing the network’s top non-sports summertime audience in the time slot since June 2009. In addition, TIME and PBS’s A Year in Space was nominated for a News & Documentary Emmy in the traditional TV category.