September 8, 2017 Last Updated 9:57 am

French PR firm HOPSCOTCH Groupe launches luxury division in United States

New York City office will be led by director Carole Fiaux, formerly of LVMH and Estée Lauder, and mostly with the agency Sopexa USA

New York, NY — September. 8, 2017 – French PR leader HOPSCOTCH Groupe is pleased to announce the launch of HOPSCOTCH Luxe, its luxury division, in the United States to answer high-end brands’ booming demand for white-glove media, event, digital and social media services in North America. The New York City office will be led by director Carole Fiaux, account director with Sopexa USA.

The opening highlights HOPSCOTCH Luxe’s continued momentum and strong market penetration since its official creation in Paris in 2015. The luxury division increased its growth margin by almost 100% from 2015 to 2016 and signed an impressive number of new high-profile clients including YSL Beauty, La Prairie (worldwide road show) and Mont Blanc.  HOPSCOTCH Luxe boasts an impressive portfolio of high-end brands including Cartier, MAC Cosmetics, Lancôme Paris, L’Occitane en Provence, Bvlgari, Coty Prestige, Dom Perignon, Krug, Hennessy, and many more. The first project of its U.S. division will consist of the organization of the ART OF CAVIAR U.S. Exhibition and the celebration of the 30th anniversary of the Skin Caviar collection for La Prairie.

“The expansion of HOPSCOTCH Luxe marks an important milestone for the agency as we grow our network and influence among the world’s most important luxury hubs,” says Frédéric Bedin, chairman of the HOPSCOTCH executive board. “This is in line with our strategy to offer luxury brands the most creative and innovation communications solutions where it matters most to their customers.”

“We’re bringing the HOPSCOTCH savoir-faire and our expert French touch to image and brand management in the U.S.,” adds Matthieu Albertini, managing director with HOPSCOTCH Luxe. “Our New York office will allow us to create meaningful and emotional connections between American and foreign high-end brands and their U.S. audience.”

“I’m delighted to spearhead the opening of HOPSCOTCH Luxe here stateside,” adds Carole Fiaux, US director with HOPSCOTCH Luxe. “Our mission is twofold: first, to help our existing client roster increase their visibility and reputation in the United States. Second, to tap into our unrivaled understanding of the luxury goods industry to introduce a fresh, new communications market offering designed to accompany companies in their international growth.”

Carole Fiaux possesses over 12 years of experience serving luxury, lifestyle and food & drinks brands in both France and the United States. She has previously held strategic marketing roles with LVMH and Estée Lauder and currently works for food, drink and lifestyle communications agency Sopexa USA.

HOPSCOTCH Luxe consists of a team of consultants, producers and a creative studio based in Paris and New York working on projects all over the world. The Luxe division designs, produces and organizes innovative, 360-degree communications campaigns for high-end brands with a focus on luxury and premium events, brand image and reputation, design and packaging, visual identity and digital communications.

Luxury has been a part of HOPSCOTCH Groupe’s DNA since its foundation in 1968. One of the agency’s first clients was the Cartier Foundation, for which it handled events for major exhibitions. HOPSCOTCH Groupe is the First PR group in France and combines all core communications pillars: PR, influence, events, engagement, activation, digital and public affairs.

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