September 1, 2017 Last Updated 8:05 am

Radio broadcaster ZoomerMedia acquires ‘On The Bay’ magazine

Jeff Shearer will continue as publisher of the magazine in addition to assuming duties as General Manager of The New Classical 102.9FM

TORONTO, Ontario — Aug. 31, 2017  —  ZoomerMedia Limited is pleased to announce that it has acquired a controlling interest in On The Bay Magazine Inc.  effective August 31, 2017, for $643,000 in cash.

On The BayOn The Bay is a regional lifestyle magazine published quarterly for the 20 towns and villages of Southern Georgian Bay. It is the preeminent magazine publication in the region with 50,000 readers and 300 advertisers, and has become an authoritative media voice in the area.

Included in its radio properties, ZoomerMedia owns and operates CFMO-FM – The New Classical 102.9FM out of Collingwood, the only all-classical radio station in the region, reaching listeners throughout Southern Georgian Bay, including Barrie, Owen Sound, Midland, Orillia, and much of central Ontario.

“Combined, On The Bay and The New Classical 102.9FM will strengthen each other’s respective operations in the marketplace for readers, listeners and advertisers,” said Moses Znaimer, Founder and CEO, ZoomerMedia Limited.

Jeff Shearer, Founder of On The Bay, will continue as Publisher of the magazine in addition to assuming duties as General Manager of The New Classical 102.9FM. “I’m truly excited by the potential synergies between our two like-minded quality-driven local voices to not only work well together but to grow both in audiences and advertising support as they become an even stronger media force in Southern Georgian Bay,” stated Mr. Shearer.

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