August 24, 2017 Last Updated 8:19 am

Time Inc. launches all-new Sports Illustrated Play mobile app

NEW YORK, NY — August 24, 2017 — Time Inc.’s SPORTS ILLUSTRATED PLAY announces the launch of an all-new and improved mobile app, now available to everyone free of charge. In a first for the rapidly growing youth sports technology company, any team or club—regardless of league affiliation—can now use SI PLAY’s advanced mobile platform to manage schedules, get real-time updates, communicate with other members, share social content and much more all in one convenient location. Download the all-new SI PLAY app for free now on iOS and Android and learn more about the upgraded mobile app’s features on

“The debut of our new app, now available to anyone with a smartphone, is an important milestone for SPORTS ILLUSTRATED PLAY as we continue to enhance the experience for our millions of users and grow our community,” said Jeff Karp, CEO of SI PLAY. “We are excited to open up our mobile technology to more of the 150 million Americans involved in youth sports today and to offer new ways for teams to connect and share their experiences. These are some of the most cherished memories in people’s lives, and we want to help celebrate them.”

This is the latest development from SPORTS ILLUSTRATED PLAY, a leading youth sports technology company serving thousands of leagues and millions of young athletes and their families. SI PLAY boasts over 17 million monthly unique users of its products and services, and its league, team and tournament mobile applications have ranked among the top five most downloaded free iOS sports apps in the U.S. during the recent spring and summer sports seasons. With the newly updated SI PLAY mobile app, anyone can now use the platform to manage their teams and leagues and do things like distribute news and content, get real-time scoring and updates, create “player cards” and rosters, schedule and organize events and even get snack assignments. Offering more than just utility and logistics, the new SI PLAY app is a powerful social tool that allows users to post photos and videos of their favorite moments and sports highlights, discuss and “high-five” shared content and help those who can’t attend events feel like they are there.

The launch of the all-new mobile app comes on the heels of a series of developments, collaborations and announcements from SI PLAY: Time Inc.’s SPORTS ILLUSTRATED KIDS unveiled a new section of the magazine beginning with its August 2017 issue dedicated to SPORTS ILLUSTRATED PLAY that features tips, gear reviews and spotlights on top youth sports performers; the company announced a new collaboration with AIG Travel and Next Wave Insurance Services, LLC to offer Regsaver, a value-added service that insures league booking fees; SI PLAY’s Tourney Machine teamed up with Hilton to introduce Tourney Stay, a new service to simplify the planning and management of youth sports travel; new technology partnerships with a number of youth sports national governing bodies and more. Read more about SI PLAY and the launch of the new app in a special Editors’ Letter from this week’s issue of SPORTS ILLUSTRATED here:

Created in 2015, SPORTS ILLUSTRATED PLAY is a software as a service (SaaS) company that is connecting the world of youth sports. Its unique portfolio includes tools and services for team, league and tournament management, with mobile apps for the Tourney Machine (for tournament directors and attendees) and iScore (live scoring) products, along with the flagship SI PLAY app. SI PLAY is the official technology provider of a growing number of national governing bodies in youth sports, ranging from US Lacrosse to Babe Ruth League Baseball and Softball.

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