August 17, 2017 Last Updated 11:22 am

IBD, tronc partner on financial newsletter, Trophy Funds

The newsletter will be offered once a month to subscribers via email, with Investor’s Business Daily providing exclusive content and insight into the financial markets

The newspaper company tronc, formerly Tribune Publishing, said today that they had entered into a partnership with Investor’s Business Daily to produce a new monthly financial newsletter. The new publication will be targeted to tronc’s email list of digital subscribers, with IBD handling content on mutual funds and other financial news.

It doesn’t surprise me that tronc would be the company to announce such a partnership, as it is run by a non-newspaper person in Michael Ferro. Newspaper executives are slow to embrace new products, strategic partnerships, and the like. TNM has been arguing for years that newspapers could partner with bloggers, for instance, on editorial content generally not seen in the print newspapers and online. They could also partner with other publishers on new digital products, apps and such.

I think we will see much more of this type of launch from companies pivoting away from print, such as Time Inc. Rich Battista, CEO there, is also not a print publisher, and is seen as looking to build video content opportunities.

One wonders who approached who on this, and if tronc is keeping close tabs on their email lists?

I say this because I once was publisher of a B2B magazine where the owner of the company mindlessly began working with another magazine publisher who also had a unit that handled subscription renewals. Before you knew it that publisher launched a competing magazine (and the owner just sat back and did nothing about it). Those emails lists are gold, and not something to handle loosely. Besides, readers expect publishers to handle their data with care.

Here is the announcement for the new monthly newsletter from tronc and Investor’s Business Daily:


Los Angeles, CA – August 17, 2017 — Investor’s Business Daily (IBD), a leading financial news and research organization, and media company tronc (formerly Tribune Publishing), which operates several newspapers including Chicago Tribune, Los Angeles Times, and The Baltimore Sun, today announced a joint partnership introducing new monthly newsletter, Trophy Funds. The premium newsletter will focus specifically on mutual funds and offer investors insider knowledge to lead richer financial lives.

IBD experts will provide exclusive content and insight into the financial markets, while tronc will harness its network of digital subscribers, offering readers the opportunity to purchase the newsletter as an enhancement or an individual subscription.

“IBD continues be a great financial resource, sharing invaluable and unique investment information and data in a way that all investors can understand and benefit,” said Mark Campbell, Senior Vice President of Digital Marketing at tronc. “After carefully studying our subscribers across all tronc brands, we found that finance was one of the topics readers were most interested in. IBD is the perfect partner to offer our readers trusted financial content. This partnership will help us continue our digital strategy, leveraging new technology and developing new revenue streams.”

The Trophy Funds newsletter will be offered once a month to subscribers via email. The 16-page format will feature original articles written by IBD’s staff to ensure quality and integrity month after month. Trophy Funds will utilize IBD’s expert analysis to highlight funds that outperform the market over the short and long term.

“IBD’s mission has always been to educate investors so that they can make better decisions for their financial future,” said Chris Gessel, Executive Editor and Chief Content Officer at IBD. “In this regard, Trophy Funds is a remarkably exciting endeavor. Working with the tronc team provides us with another avenue to reach and empower investors with unbiased information so that they can navigate the market successfully. tronc is creating exciting new channels for people to access content, and it shares our commitment to the highest values of journalism.”

The first issue of Trophy Funds is now available. To subscribe or learn more, visitwww.tronc.com/TrophyFunds.

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