August 7, 2017 Last Updated 12:21 pm

Pew’s Digital News Fact Sheet tracks the growth of mobile ads and Facebook’s growing share

‘Digital display advertising revenue continued to be dominated by just a few companies in 2016, with Facebook comprising 35% of this advertising segment’

The Pew Research Center this morning released a series of fact sheets derived from their State of the News Media report. The report is a great resource for understanding new media trends, and for especially for seeing, at a distance, just where ad dollars are landing on media properties.

“In the U.S., roughly nine-in-ten adults (93%) ever get news online (either via mobile or desktop), and the online space has become a host for the digital homes of both legacy news outlets and new, “born on the web” news outlets,” the Digital News Fact Sheet tells us. “Digital advertising revenue across all digital entities (beyond just news) continues to grow, with technology companies playing a large role in the flow of both news and revenue.”

A surprising stat for me was that now 92 percent of digital-native news outlets are also using Apple News, 97 percent are involved with newsletters.

Far less surprising is that digital advertising continues to grow, though it has yet to catch up with non-digital advertising. In fact, while digital advertising has gone from jsut under $31 million in 2011 according to eMarketer statistics, non-digital advertising has not decreased much at all, going from $124.82 million in 2011 to $123.25 million in 2016.

But mobile is what has really exploded, and Facebook has been the beneficiary.



“Digital display advertising revenue continued to be dominated by just a few companies in 2016, with Facebook comprising 35% of this advertising segment, according to eMarketer estimates. Google comprised 14% of this segment, while no other company controls more than 10% of this market,” Pew states.

In addition to the Digital News Fact Sheet, Pew also released Fact Sheets on Public Proadcasting, Hispanic and African American News Media today. Earlier Pew released similar material on Local TV, Audio and Podcast, and Network News. In June, the first reports came out on Newspapers and Cable TV.

Find them all here.

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