August 2, 2017 Last Updated 11:57 am

Craig Coleman appointed Vice President of Marketing at the IAB

Coleman joins IAB from Gannett, where he led digital product marketing and client solutions for Gannett Digital and USA TODAY

NEW YORK, NY — August 2, 2017 — The Interactive Advertising Bureau today announced that Craig Coleman has been named Vice President of Marketing, charged with harnessing data and analytics to drive the organization’s marketing efforts and to elevate its brand messaging across the industry.

Coleman will ensure that IAB members and the entire industry get timely, actionable information that helps individual businesses thrive and that promotes the growth of the broader digital ecosystem. He will tap into his extensive background in mobile messaging, social media engagement, branded content creation and distribution, digital video production, and influencer marketing to develop successful data-driven marketing strategies on behalf of the trade group and its membership. He joins IAB from Gannett, where he led digital product marketing and client solutions for Gannett Digital and USA TODAY.

“Craig will leverage his extensive experience and skill set to drive deeper engagement with IAB members and widen our reach to the industry at large,” said David Doty, Executive Vice President and CMO, IAB. “He is a proven communications leader, who has delivered quantifiable results for digital publishers. Moreover, he has a strong background in what’s required in successful marketing today, ranging from customer acquisition to branded content, social media, and making the most of mobile.”

“I’m honored to be joining IAB at this pivotal juncture of rapid growth and development in interactive,” said Coleman. “I have had first-hand experience from a member’s perspective with the importance of IAB thought leadership, research, training, and best practices in the marketplace. I look forward to working closely with our members to add value and further our mission.”

During his three-year tenure at Gannett, serving as Vice President, Client Solutions and Marketing, Coleman launched the award-winning Gravity unit and refreshed the company’s B2B brand image to move the organization to a digital-first mindset. He also led communications strategy for the launch of Gannett’s native advertising solution and spearheaded digital innovation in virtual reality (VR) and augmented reality (AR), resulting in a landmark VR branded content partnership with Honda.

Prior to his time at Gannett, Coleman was Vice President, Marketing for Screenvision, where he cultivated new branded content offerings. Earlier, he served as NBCUniversal’s Vice President, Brand Manager and Partnership Marketing, overseeing management of the lifestyle brands Green is Universal, Healthy at NBCU, and Hispanics at NBCU. In that role, he spearheaded development and implementation of integrated ad sales marketing programs for advertisers across NBCUniversal’s portfolio, including the first-ever movie studio program with Sony. Coleman also directed all marketing and communications for Viacom’s Nicktoons Network as the channel’s Director of Marketing.

Coleman earned a B.S. from the College of Liberal Arts and Sciences at the University of Connecticut.


Dennis Buchheim appointed new General Manager of IAB Tech Lab

NEW YORK, NY — August 2, 2017 — The IAB Technology Laboratory announced that Dennis Buchheim has been named Senior Vice President and General Manager of the global digital media industry standards body. He is currently Senior Vice President, Data and Ad Effectiveness, IAB, and General Manager of the IAB Data Center of Excellence.

Buchheim succeeds Alanna Gombert, who joined the IAB Tech Lab in February 2016 as the organization’s Deputy Director and was named General Manager four months later.

“Dennis has unparalleled expertise in building businesses around the types of groundbreaking products and services that the IAB Tech Lab is developing for the industry,” said Randall Rothenberg, President and CEO, IAB. “His direction of the IAB Data Center of Excellence, guiding its work in consumer/device identifiers and data quality, is case in point. He is the ideal candidate to advance the critical Tech Lab initiatives launched by Alanna and to lead the creation of new global technical solutions that will promote a transparent, safe, and efficient digital marketing supply chain.”

Dennis Buchheim has worked in digital advertising since 2002. He joined IAB from Yahoo, where he served as Vice President of Product Management, leading product management for programmatic and premium advertising, targeting, measurement and insights, and trust and safety. Earlier, he was at Microsoft, where he initially focused on distribution of advertising and web search products to new partners and Microsoft properties. He was later promoted to be GM of Display Monetization, then took on product management of Microsoft’s ad exchange and ad network, and finally led program management for display advertising overall. His first role in advertising was as GM of Inktomi’s paid inclusion business, which he helped to expand after Yahoo acquired the company. He then moved on to lead product marketing for Yahoo/Overture partners. Prior to entering the ad space, Buchheim designed and developed consumer and enterprise software products at industry stalwarts Apple and Oracle, led engineering for startup Actioneer, and co-founded and led product management and marketing at iHarvest, which was acquired by Interwoven for its award-winning tools for capturing, annotating, and sharing web content.

Under Gombert’s leadership, the IAB Tech Lab developed ads.txt, a tool to prevent the sale of counterfeit and unauthorized impressions in programmatic transactions, eliminating the black market for digital advertising inventory. The organization also built the new IAB Standard Ad Unit Portfolio with flexible ad sizes in alignment with the LEAN Principles, making cross-screen marketing easier and improving user experience. During Gombert’s tenure, the Tech Lab spearheaded updates of such critical industry standards as VAST, OpenRTB, and MRAID. In addition, the organization released numerous technical standards and guidelines for mobile, video, podcasts, dynamic content, and header bidding, and launched a first-of-its-kind technology compliance program to validate companies that uphold key industry standards.

“Since its inception three years ago, the IAB Tech Lab has been at the forefront of building tech standards and guidelines that benefit the entire interactive ecosystem,” said Buchheim. “Technical solutions will be vital in sustaining the health of the digital marketing landscape, whether focusing on improving user experience or rooting out ad fraud. I look forward to working alongside the IAB Tech Lab’s membership from around the world, which includes brand marketers, media agencies, publishers, and ad technology firms—stakeholders coming together to build consensus around tech that will drive the future of digital advertising.”

A graduate of Brown University, Buchheim holds BA degrees in computer science and business economics. He will be based at the IAB West Coast office in San Francisco.

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