Ffitch was most recently Director of Advertising Revenue at the Telegraph Media Group, and before that was CEO at Manning Gottlieb OMD
LONDON, UK — July 20, 2017 — Hearst UK, the leading premium publisher of 22 brands including ELLE, Cosmopolitan, Good Housekeeping and Harper’s Bazaar, has announced the appointment of Robert Ffitch to the newly created role of Chief Strategy Officer.
Robert will join Hearst UK’s Senior Leadership Team on 4th September, and will report to CEO James Wildman. His newly created Strategy division will encompass Research & Insight, Data Strategy, B2B Marketing and Commercial Development. Robert will also draw on his wealth of communications planning experience to support Hearst’s sales effort.
James says: “This appointment is a major coup for Hearst UK. Robert is extremely smart, digitally savvy and strong on cultural development. He is passionate about our brands and excited to drive our business forwards. The fact he has chosen Hearst over many other suitors is testament to the size of opportunity we have in front of us. This is a valuable investment in our growth and I couldn’t be more thrilled to welcome him on board.”
Robert says: “I am absolutely delighted to be joining Hearst UK as Chief Strategy Officer. It is a brilliant role in an ambitious and exciting business. Hearst has some wonderful, life-enhancing brands, and I can’t wait to work with a great team and an inspirational CEO. I already have a ton of ideas. I truly believe that within this transformational media world there are some fantastic opportunities for Hearst to strategically develop and offer partners some very exciting and successful commercial experiences.”
Hearst recently announced two significant editorial appointments, with Sarah Bailey taking on a new role as Group Editorial Director of Good Housekeeping, Red and Prima and Susy Smith becoming Group Editorial Director of Country Living, House Beautiful and ELLE Decoration.