July 19, 2017 Last Updated 11:48 am

Google launches the feed inside its main iOS search app

‘Since introducing the feed in December, we’ve advanced our machine learning algorithms to better anticipate what’s interesting and important to you,’ Google claims

Of all the Google iOS apps I use on my iPhone, I use the main Google search app the least. If I need to do a search I simply do so inside the Safari (or Chrome) browser, so see no need to ever open up the search app. I suppose this is something Google realizes and so they have added a feature to the app to lure in more users, or simply to make the app better.

In December, Google updated its Android app to add a constant news update, a feed. Now that feature has been added to the iOS app.

You will notice it right away when you open up the app on an iPhone or iPad.

Previously Google Now was placed below the search bar, but now one gets a prompt to activate the feed.

“Since introducing the feed in December, we’ve advanced our machine learning algorithms to better anticipate what’s interesting and important to you. You’ll see cards with things like sports highlights, top news, engaging videos, new music, stories to read and more. And now, your feed will not only be based on your interactions with Google, but also factor in what’s trending in your area and around the world,” said Shashi Thakur, VP, Engineering at Google. “The more you use Google, the better your feed will be.”

Once you go through the intro, seen in the GIF above-right, you will be asked to activate the app, then allow Google to access your location. You’ll then be at the feed, which right now shows a story from The Verge… about the feed. Hmmm, interesting.

This feature is not the same as Google News, which allows those who are signed into their Google account to create areas of interest. Here one can “Follow” a topic in order to help Google customize your content.

I use apps far less than many I know, so this may be a major improvement for many iOS app users. For me, I find that apps that send me news often send me content more of interest to the company sending it than to me. Still, some like to be told what to read and what to believe. I guess more people than I would have thought possible just a year ago.

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