July 18, 2017 Last Updated 12:48 pm

‘Time Out San Francisco’ magazine launch set for July 26

Circulating 75,000 copies, the new free quarterly magazine will be available at local venues such as restaurants, bars, coffee shops, retailers, hotels…

There certainly hasn’t been too many high profile magazine launches announced in the past year of two, but there continues to be launches, nonetheless. Just last week TNM reported on the launch of NAIL magazine by Seattle-based creative consultant Ted Leonhardt, for instance.

Time Out San FranciscoThere remains good reasons to launch a magazine. For instance, Rods and Cones, a color consultancy from Santa Cruz, California launched a digital magazine called Out of Chaos using Twixl Publisher in 2015, and just last month launched the magazine in print, as well. (See original TNM story on the digital magazine here, and the new print magazine here.)

Time Out San Francisco’s launch probably reflects the lack of alt-weeklies around these days. The magazine certainly will using the same scheme in that it will be free and of limited distribution (75,000).

One advantage digital brands have when launching a quarterly print magazine is that they will not need to search far for content, being able to use what is already available, while assigning the major features to appear first in print.

“Adding magazines to that multi-platform mix allows us to get our highly-curated content into the hands of an engaged audience, further build awareness of our iconic brand and offer our local and global advertising clients additional touchpoints for their campaigns with us,” said Christine Petersen, CEO of Time Out Digital, in the release found below.

As this is Time Out’s seventh US magazine, this growth should assist the sales staff in selling national advertising to entertainment clients, and other brands, as well.

Here is Time Out Group’s announcement for the new Time Out San Francisco magazine:


San Francisco, Calif. — July 17, 2017 – Time Out San Francisco today announces the launch of its first magazine. The quarterly free print magazine, out from July 26, will feature a cover story on the best outdoor activities in and around the Bay Area, and dive into the very best things to do in San Francisco for both locals and visitors to the city—including the latest eating and drinking trends, best events, movies, concerts, theatre and art. The magazine will be an extension of the brand’s digital presence at timeout.com/san-francisco, its social media channels and live events program which kicks off on July 31 with the annual global Time Out Bar Awards finale.

The first edition of Time Out San Francisco marks the seventh title to join the Time Out North America portfolio, following the successful launch of Time Out Austin earlier this year, Time Out Los Angeles and Time Out Miami in 2016, Time Out Chicago in 2015, Time Out New York Kids in 1996 and Time Out New York in 1995. Time Out, the leading global media and entertainment brand that inspires and enables people to make the most of a city, is present in 108 cities across 39 countries and has a global monthly audience reach of 156 million.

With a circulation of 75,000 free copies, the Time Out San Francisco magazine will be available at local venues such as restaurants, bars, coffee shops, retailers, hotels and cultural institutions across the Bay Area. For additional reach, Time Out branded street teams will hand out free copies of the magazine directly to consumers in downtown San Francisco. Readers can expect unique features, including a highlight of San Francisco’s best outdoor activities, the area’s growing conscientious cannabis culture and festivals beyond Folsom Street to check out this season.

Christine Petersen, CEO of Time Out Digital, commented: “We are very proud to launch the Time Out San Francisco magazine—as we grow our U.S. and our global footprint, this is a city we were eager to have in our portfolio. We have a strong digital focus and continue to grow our websites, mobile platforms and social media channels. Adding magazines to that multi-platform mix allows us to get our highly-curated content into the hands of an engaged audience, further build awareness of our iconic brand and offer our local and global advertising clients additional touchpoints for their campaigns with us.

“We increasingly deliver inspiring travel content alongside bookable hotels as so many Time Out users rely on us to plan their city breaks–with San Francisco being such a popular destination we will help visitors as well as locals explore this amazing city.”

Sarah Medina, Editor of Time Out San Francisco, said: “We are very excited to launch our first Time Out San Francisco magazine—there is so much going on here so it really was about time to ramp up our presence in this great city. We have a lean on-the-ground team with real local knowledge to curate our unique, inspirational content and write about the best experiences in the city so that people can have more fun.”

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