July 11, 2017 Last Updated 9:37 am

Rodale’s Men’s Health names Brad Wieners as executive editor, four other appointments

Ben Court has been promoted to deputy editor, cross platform content; Michael Solita named senior art director; John Lonsdale appointed online style, grooming and gear editor; and Danielle Zickl joins as online assistant editor, products

NEW YORK, NY – July 11, 2017 – Men’s Health, a Rodale Inc. brand, today announced five key appointments: Brad Wieners has joined the magazine as executive editor; Ben Court has been promoted to deputy editor, cross platform content; Michael Solita has been named senior art director; John Lonsdale has been appointed online style, grooming and gear editor; and Danielle Zickl has joined as online assistant editor, products. Editor-in-Chief Matt Bean made the announcement.

“We are thrilled to welcome these four proven talents to our team and to promote a fifth talent, Ben Court,” said Bean. “All of them boast impressive track records of delivering exceptional journalism and art direction, but they’ve also demonstrated the imagination and flexibility needed to reach audiences where they live. They’ll bring fresh approaches to the timeless questions men ask themselves in print, online, social and app platforms and keep Men’s Health a brand men can count on to achieve their best.”

In his new role, Wieners will lead senior-level team members while plotting strategy and overseeing execution of bold brand initiatives, from multi-platform pushes to single-topic issues.

Wieners was most recently the deputy editor of Bloomberg Businessweek, which received three American Society of Magazine Editors Awards during his tenure, including one for General Excellence. He oversaw the magazine’s features and “Etc.” section, while spearheading the brand’s annual design conference. Prior to Bloomberg Businessweek, Wieners served as editor of Men’s Journal and executive editor of National Geographic Adventure. He also held senior editorial positions at Outside and Wired.

“Brad is a proven magazine editor and versatile writer with 25 years of journalistic experience,” said Bean. “His various accomplishments and zeal for adventure dovetail well with our new ‘out there in the world’ ethos, as we bring our readers to the front lines of the issues most relevant to men.”

With his promotion to deputy editor, cross platform content, Court will be responsible for bridging the gap between Men’s Health’s platforms, serving as a liaison between the art and editorial teams.

“A seven-year veteran of Men’s Health (and an integral part of the team that won three ASME Awards), Ben is one of our most intellectually curious editors, and his enthusiasm for the brand extends far beyond the pages of the magazine,” said Bean. “He has a natural instinct for story angles that ensures we stay fresh as a brand. As a steward of longform journalism, Ben has helped bring forward some of our most progressive storytelling online, and as an editor, Ben has recruited and managed some of our most compelling writers.”

As senior art director, Michael Solita will be responsible for designing features, packages, and department pages as well as collaborating with the art, photo and editorial teams on visual strategy.

Most recently, Solita served as art director of Fortune, where he designed covers, features and branding systems for editorial live events and created interactive content for Fortune’s website, social media platforms and digital editions. Previously, Solita was associate art director of IEEE Spectrum, where he designed technology and science-related covers and features for print and digital platforms. Solita has also held art director roles at Outdoor Life, Ms. magazine, and Chicago Tribune. His work has won a variety of coveted awards from the Society of Publication Designers, ASME, and more.

In his role as online style, grooming and gear editor, Lonsdale will conceive, plan and execute cutting-edge new franchises as well as daily style, grooming and gear content that drives traffic and engages readers’ interests.

Lonsdale previously served as the assistant editor at MensJournal.com where he edited gear and style content and helped increase Men’s Journal’s social media presence. Prior to this role, he was an assistant editor at Meredith Corporation and has contributed to Rolling Stone, MensHealth.com, and other publications.

As online assistant editor, products, Zickl will work alongside the news, features and branded content editors, along with the brands’ sales force, to create engaging editorial content that helps generate sales for internal products and commerce affiliates.

Before joining Men’s Health, Zickl was an editorial intern and temporary assistant at Runner’s World. She has also served as an editorial intern at Bicycling.

According to the latest Magazine Media 360° Brand Audience report, Men’s Health has increased its audience more than 8% year-to-date across print, digital, and web platforms (January-May 2017 Magazine Media 360° Brand Audience Report, growth vs. January-May 2016).

Year-to-date, Men’s Health has grown unique visitors by +12% and page views by +19% (January-May 2017 comScore Multi-Platform, growth vs. January-May 2016).

With over 14.3 million combined followers, Men’s Health boasts the largest social audience among contemporary men’s publishers (Social Followers as of 6/23/17).

Reaching 21 million+ consumers in the U.S. across platforms, Men’s Health owns the largest share of market in the Men’s Health and Fitness magazine category by more than 4.0 million readers (GfK MRI Spring 2017; January-May 2017 comScore Multi-Platform).

Comments are closed.