July 11, 2017 Last Updated 4:55 pm

Infogroup launches digital agency: Constellation Media

Former Publicis and Wunderman executive Gayatri Bhalla will lead the new unit

OMAHA, Neb. — July 11, 2017 — Infogroup, the leading provider of high-value data and multichannel marketing solutions, today announced the launch of its full service digital agency, Constellation Media. Constellation Media offers audience-based digital and social media solutions that empower clients to execute advanced omnichannel campaigns.

Constellation Media is designed to help Infogroup clients mine and expand their reach into digital and social channels. The agency offers custom onboarding and sophisticated audience expansion and digital media strategy, planning, buying, optimization and advanced analytics. These services integrate online channels with client’s existing marketing strategies and provide customized solutions to meet our clients’ specific goals.

Gayatri BhallaThe agency’s charge is led by Gayatri Bhalla, a former Publicis and Wunderman executive and seasoned digital leader with over 20 years of experience working with top brands and agencies. Gayatri brings expertise in digital media strategy, social media outreach and engagement, online lead generation and conversion, and digital brand awareness.

“Constellation Media leverages Infogroup’s powerful data and advanced technology to integrate offline and online channels with the highest level of accuracy,” said Gayatri Bhalla, vice president and general manager of Constellation Media. “Constellation Media enables targeted reach, accurate online extension, and efficient digital media, all wrapped up in an integrated, omnichannel marketing strategy.”

“Constellation Media brings together best in digital technology and agency services to provide a one-stop shop delivering true omnichannel marketing campaigns,” said Michael Iaccarino, CEO and chairman of Infogroup. “This launch is yet another testament of Infogroup’s commitment to continually deliver offerings that drive more value for our clients.”

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