July 6, 2017 Last Updated 9:40 am

Mike Parker to become president of iCrossing, Hearst Magazines’ digital marketing agency

Parker joined iCrossing in 2015 as president of iCrossing’s West Coast operations

NEW YORK, NY — June 27, 2017 – Hearst Magazines today announced that Mike Parker will become president of iCrossing, the company’s global digital marketing agency. Parker succeeds Nick Brien, who led the business since 2015, and who has been named CEO of Dentsu Aegis Americas. The announcement was made by Hearst President and CEO Steven R. Swartz and Hearst Magazines President David Carey, to whom Parker will report.

Parker joined iCrossing in 2015 as president of iCrossing’s West Coast operations. In this key leadership role, Parker was also responsible for the agency’s global mobile marketing practice and digital media partnerships. He was appointed president, U.S., in 2016, managing the strategic, creative and commercial success of the agency’s offices across the country.

“Mike has been a driving force in iCrossing’s growth, working closely with Nick to build and activate a powerful strategy that combines creativity and storytelling with data, technology and performance marketing,” Carey said. “Mike has also forged important relationships within Hearst and our diverse media portfolio, which give iCrossing its competitive edge in terms of editorial insights and future-casting. He is an experienced digital marketer and leader who will continue iCrossing’s mission of innovation and optimized, effective solutions for brands.”

“We thank Nick for his tremendous vision and commitment to iCrossing,” Carey added. “Nick is a dynamic executive; he reimagined the agency over the past three years, quickly identifying its strengths and unique advantages, and designed a path for growth. The experience and passion he brought to iCrossing set the foundation for its future, and we wish him the very best in his new role.”

Parker has an extensive record of advancing innovation and digital transformation for brands like Nestlé, Intel, Bridgestone and Microsoft. Before joining iCrossing, Parker was global chief digital officer at McCann WorldGroup. Prior to his tenure at McCann, Parker served as co-president for Tribal DDB’s U.S. network, where he oversaw significant growth in its client base. He is a three-time winner of Digital Agency of the Year honors and was a member of the inaugural Cannes Innovation Lions jury.

“My career has been focused on helping brands deepen consumer engagement through technology and platforms, bringing audiences and content together in new and powerful ways,” Parker said. “iCrossing has been innovating in every discipline, from content and social strategies to programmatic media, developing smart solutions that drive growth and business outcomes for our clients. As a full-service, digitally-native agency, our talented teams bring together creativity and strategy with media and technology to unleash a brand’s full potential. We will continue to expand our capabilities and expertise, constantly evolving as a marketing agency for a modern world.”

Brands today are looking for intelligent, unified solutions to their marketing challenges. iCrossing leverages expertise across a variety of disciplines that include media services, brand strategy and planning, technology services, data science, creativity and content marketing to create campaigns that help grow businesses.

Comments are closed.