June 21, 2017 Last Updated 11:24 am

Rodale: exploring ‘strategic alternatives’ including sale of the company

The Emmaus, Pennsylvania-based publisher began in the magazine business in 1942 with the launch of ‘Organic Farming and Gardening’ but now finds itself looking for a buyer

The magazine publisher Rodale today announced that it would pursue ‘strategic alternatives’ including the option to sell the company. The move comes as many small to medium sized newspaper companies have announced recently that they have decided to sell to larger publishers.

Rodale, headquartered in Emmaus, Penn., with an office in New York City, was founded in 1930, but at that time was not a publisher, but was a manufacturer of switches. In 1942, Rodale started publishing Organic Farming and Gardening magazine, and in 1950 launched Prevention. Maria Rodale, the current CEO, is granddaughter of the company’s founder J.I. Rodale.

Allen & Company LLC has been retained as financial advisor to the company, which should be able to generate interest from prospective buyers as it continues to publish well recognized titles.

Here is the announcement from Rodale, Inc.:

Emmaus, PA and New York, NY — June 21, 2017 – Rodale, Inc., a leading multi-platform global health and wellness content company, today announced that its Board of Directors has initiated a process to explore a range of potential strategic alternatives to best position its industry-leading properties for the future. The Company noted that strategic alternatives may include, but are not limited to, the sale of the Company as a whole, the sale of select properties or groups of properties or individual businesses, or the continued implementation of its business plan.

Rodale’s strong and diverse portfolio of trusted lifestyle brands engage more than 100 million loyal customers worldwide through targeted products and services across all channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, social, video, and events, forming powerful and enduring online communities of shared interest.

“For over 70 years Rodale has inspired exceptional customer loyalty through its uncompromising commitment to the creation of health and wellness content with a purpose,” said Maria Rodale, CEO of Rodale. “We believe that Rodale’s brands can continue to expand and deepen their connectivity with consumers across all platforms through targeted investment and expertise in leading edge technology, brand-building, and commercialization. We are excited to explore opportunities for potential buyers of our business who can build on the strong foundation of our commitment to inspiring health, healing, happiness and love by enhancing core capabilities and resources for our brands.”

There can be no assurance that the process will result in a transaction(s) or on the terms or timing of such a transaction(s), if undertaken. The Board has not set a definitive schedule to complete its review process. To assist in this process, Allen & Company LLC has been retained as financial advisor. It is the Company’s intention not to disclose developments with respect to its review of alternatives until it has entered into definitive agreements or otherwise concluded its review.

Comments are closed.