June 21, 2017 Last Updated 8:31 am

Michele Webb joins Headway as the Senior Director of Sales, US

Webb was previously Head of Sales, Performance at Cheetah Ads, and before that Senior Director, Advertiser Sales at MobPartner, Inc., acquired by Cheetah in 2015

Los Angeles, Calif. — June 21, 2017 – Global data-driven media and marketing firm, Headway, is pleased to announce the recent hire of Michele Webb. Michele, a powerhouse in the digital advertising space, will join Headway as the Senior Director of Sales, U.S. In her new role, Michele will spearhead the introduction of Headway’s robust suite of advertising solutions. She will also be responsible for growing the team charged with supporting their entire line of performance, branding, and programmatic offerings here in the U.S., including the industry leading MoBrain platform.

Michele brings with her more than 15 years of successful experience in the digital advertising space, most recently with Cheetah Mobile as their Head of Performance Sales for the U.S. With a highly accomplished background in both sales and client services, Michele is uniquely suited to the opportunities of bringing Headway’s products to the U.S.

“I’m passionate about disseminating stellar digital and mobile products, like those that Headway has to offer, here in the U.S.,” Michele explained. “My goals are to cultivate consultative relationships with advertisers, helping them to showcase the value of global partnerships and products.”

Michele also notes the impact of the partnership with Entravision. “With the additional horsepower added by the Entravision acquisition, Headway presents the perfect opportunity to exercise those partnership goals, and I’m excited to be an integral part of Headway’s expansion.”

The upcoming Mobile Growth Fellowship will give Michele an opportunity to begin forging those relationships. Michele will be on hand at the event in New York, introducing herself in her new role and meeting with advertisers to discuss the potential of Headway’s platforms and technology.

The conference and her new role will give Michele opportunities to present Headway’s innovative MoBrain platform to the U.S. market. As the premier programmatic platform for boosting mobile app campaigns, this robust turnkey solution is integrated with more than 300 major mobile publishers and app promotion networks to give brands access to highly-engaged mobile users for acquisition and retargeting, across the globe.

MoBrain effortlessly connects media buyers with multiple display advertising marketplaces on a global scale. MoBrain is backed by some of the most knowledgeable and talented executives in the world, bringing together years of experience from top multimedia companies to make Headway’s products and platforms superior.

To set up a meeting with Michele at the Mobile Growth Fellowship, contact her here.

For more information on MoBrain or any of Headway’s industry-leading solutions, email info@headwaydigital.com, call 1.646.452.9481, or visit them at http://www.headwaydigital.com.

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