NBC News launches NBC Left Field, an internationally-minded digital video unit
‘Our small team of cinematographers, journalists, animators and social media gurus aims to unearth stories and breathe creative life into current headlines’
NEW YORK, NY — June 13, 2017 — NBC Left Field is a new internationally-minded digital video journalism unit, making short, creative docs and features, all designed specifically for social media platforms like Facebook, Instagram and YouTube.
The unit’s video content will span both news-related items, as well as softer features. In the first few weeks and months, audiences will see stories on refugee squats in the Netherlands, debates over wild horses in Colorado, coal mining in Kentucky, military youth camps in Ukraine, and the opening of an unusual museum in Sweden.
What unites the harder and softer videos is beautiful cinematography, an attempt to think creatively about the telling of these stories and Left Field’s efforts to directly interact with audiences in new ways. So, in addition to these creatively shot videos, Left Field will develop and roll out audience engagement experiments that draw attention back to the video stories. Those experiments may come in the form of Facebook Lives or projects carried out on the Left Field ‘Field Phone.’
Much of the Left Field staff hails from outside the US. And between them, they speak Arabic, Spanish, Mandarin, French, Amharic and Afrikaans. So they’ll be pushing boundaries in digital video style, treatment and audience engagement both at home and abroad.
Left Field is currently based in Union Square in a new creative space that is built in a WeWork coworking building.