US and Canadian interior design association magazines to be combined, debut this summer
‘The ability to produce one North American magazine with content centered on how design impacts lives was extremely appealing to ASID,’ said Randy Fiser, CEO, ASID
The American Society of Interior Designers and the Interior Designers of Canada announced that they will launch a new jointly published magazine this summer, combining their existing titles ICON and D into one new publication covering both the US and Canada.
An advisory committee has been established and the search is on for a new name for the jointly published new magazine. (Knowing how committees work, this will make launching the new title by this summer a pretty ambitious goal.)
The two associations already work jointly on programs such as GoPro and Impact Summit.
“Working with ASID has proven to be an important aspect of our annual programming so combining our editorial pages was a logical next step for a shared vision of design on both sides of the border,” said Tony Brenders, CEO, IDC. “Add the benefit of providing manufacturers and suppliers with an opportunity to reach their clients internationally through one unified magazine and the answer became clear very quickly.”
“The ability to produce one North American magazine with content centered on how design impacts lives was extremely appealing to ASID,” said Randy Fiser, CEO, ASID. “Our new magazine will continue to provide the community at large with provocative, educational, and inspirational content.”
The new magazine will likely upset some of the publishing relationships currently in existence.
For instance, the US magazine, ICON, is published and represented by Stamats Communications. In fact, the magazine’s app, a PDF replica, is listed under the Stamats developer account inside the Apple App Store. I have reached out to the ASID to see if there will be a change in this relationship.
In Canada, the IDC magazine D is published through its partnership with gordongroup which produces and represents the title. Canadian trade association magazines also often include both English and French language content, something one obviously not see in a US trade magazine.
An RFP has been produced for outside publishers interested in the new magazine, a staff member of the IDC told TNM.