Valassis acquires Grand Rapids and Kalamazoo area shopper GreatDeal$ Magazine
Valassis has been expanding into the local market since the acquisition of Clipper Magazine and Printed Deals in late 2015, followed by SuperCoups of Atlanta in August 2016
LIVONIA, Mich. — June 2, 2017— Valassis, a leader in intelligent media delivery, announced today that GreatDeal$ Magazine – operating in Grand Rapids and Kalamazoo – will join Clipper, the Valassis-owned magazine focused on local businesses. GreatDeal$ Magazine is distributed to approximately 340,000 households seven times a year and increases Valassis’ presence in the hyper-local marketing industry.
Valassis has been expanding into the local market since the acquisition of Clipper Magazine and Printed Deals in late 2015, followed by SuperCoups of Atlanta in August 2016, Clipper Marketplace Arizona in September 2016 and House2Home Showcase magazine in Arizona and California in November 2016. In March 2017, Valassis acquired assets of Reach Publishing and ReachUSA, consisting of Reach Magazine in Cincinnati and Dayton, Ohio. The acquisition of GreatDeal$ Magazine furthers Valassis’ goal of growing its intelligent media delivery across the country.
“Bringing GreatDeal$ Magazine into the mix is exciting as it allows us to enter the western Michigan market,” said Wayne Powers, chief operating officer, Valassis. “We look forward to working with small- and medium-size businesses in the area to help them reach their consumers with unparalleled print and digital savings opportunities in a way that only we can.”
“We’re thrilled that GreatDeal$ Magazine has joined the Clipper family,” said Steve Hauber, president, Valassis Local Solutions. This addition expands our reach and will provide merchants in and around Grand Rapids and Kalamazoo with a cost-effective, results-driven marketing solution that engages consumers every day.”
To learn more about how Valassis is helping brands drive hyper-local marketing results, visit its website.