Pew’s look at the state of the newspaper industry finds 2016 another tough year for revenue
Since 2004, the Pew Research Center has issued annual reports on the U.S. news media industry, and this week published fact sheets on newspapers and cable news
The Pew Research Center this week released fact sheets for newspapers and cable news from its latest State of the Media report. The report is always a great resource for those looking for a snapshot of the industry.
“Digital circulation is more difficult to gauge,” the report states. “Three of the highest-circulation daily papers in the U.S. – The New York Times, The Wall Street Journal and The Washington Post – have in recent years not fully reported their digital circulation to the Alliance for Audited Media (AAM), the group that audits the circulation figures of many of the largest North American newspapers and other publications.”
Because of this, Pew’s chart for newspaper website unique visitors is probably not very exact, especially considering that the common belief is that newspapers received a healthy bump up in traffic due to the 2016 election.
Pew’s look at advertising is particularly depressing.
According to Pew, newspaper industry advertising revenue for 2016 decreased by 10 percent from 2015, while circulation revenue was essentially flat. Digital advertising, though, rose and now accounts for 29 percent of all advertising revenue in 2016.
Not surprisingly, employment at newspapers is down 4 percent from 2014, and 37 percent from 2004.