Millie Tran joins The New York Times as Global Growth Editor
Tran was previously director of global adaptation at BuzzFeed, and before that was on the BuzzFeed News app launch team
The New York Times today announced that Millie Tran will join the paper as Global Growth Editor. Tran comes over from BuzzFeed where she worked on the news sites’s app and newsletter launches. The Global Growth Editor is new to the paper.
Tran joined BuzzFeed in 2015, and her last title there was as Director of Global Adaptation. Prior to joining BuzzFeed, Tran was Editorial Coordinator at the American Press Institute.
Here is the staff memo from odi Rudoren and Stephen Dunbar-Johnson:
Millie helped launch BuzzFeed’s news app and newsletter, and runs a team that translates its content into multiple languages — traffic to translations doubled in one year under her leadership, and video views from overseas grew by three billion (with a b).
Her experience spans editorial, product, marketing, data, technology and strategy: at the American Press Institute, Millie wrote and produced a daily newsletter on media trends and authored a report on building audiences for single-subject news products. At the Council on Foreign Relations, she ran a weekly podcast and managed multimedia, social media and analytics. Before that, she designed brand and marketing materials for National Journal’s membership launch.
A few other things to know about Millie, who was born in Vietnam and grew up in California. When she filled out the Proust Questionnaire at age 16 (!) she named a playground in Paris (!) as her favorite spot in the world, said “books, shoes and gigabytes” were the things she could never have too many of, and quoted Maureen Dowd. At UCLA, she wrote a senior thesis on cyber-warfare and a column for the Daily Bruin titled “A Millie Second.” And, last year, Millie was included in a BuzzFeed listicle titled “How to Dress Like a Bad-Ass Boss Lady,” where she described her style as “slightly lazy Olivia Pope” and declared her love for culottes.
As global growth editor, a new role, Millie will strategize with NYT Global’s research gurus, Juliette Melton and James Robinson; audience development lead, Perrin Lawrence, and social editors on the ground in Mexico City, Sydney and Beijing. She will also work closely with the newsroom’s social team and coverage leaders across desks to build growth plans for priority markets and audience segments.
Millie says she’s going to a midnight screening of Wonder Woman this weekend “because I’m committed to it.’ She starts here on June 26.
Jodi Rudoren and Stephen Dunbar Johnson