June 1, 2017 Last Updated 3:43 pm

Winsight LLC acquires the B2B magazine Grocery Headquarters from Macfadden Comm.

The title was among the first trade industry magazines to launch an interactive tablet edition when its Mag+ driven app was launched into the Newsstand in early 2013

The B2B magazine Grocery Headquarters has been acquired by Chicago-based Winsight, LLC, the publisher of Restaurant Business and FoodService Director. The major acquisition comes months after the company announced an investment from the Charlotte-based investment firm Pamlico Capital.

With the sale from Macfadden Communications (who, interestingly, are not mentioned in the release below) the new owners promise a “complete redesign of the print magazine, website and related digital offerings, alongside a significant refresh of a more robust content strategy.”

As for Macfadden, its website now only lists only Pet Business and Pet Product News. Last year, Macfadden sold its Dance Media group to Wall Street dealmaker Frederic Seegal, and in the same month sold Beverage World to BNP, publisher of Beverage Industry (which then merged the titles). In 2015, Macfadden sold Pizza Today and its International Pizza Expo to Emerald Expositions.

In 2012, Macfadden was a pioneer among B2B publishers when it launched a series of interactive digital edition apps using the Mag+ digital publishing platform. The first app, released was for Pizza Today. In January of 2013, the second app for Beverage World was released.

A month later, a similar app was launched for Grocery Headquarters.

“Right now the key is that we’ve had enough people say to us that they want the magazine on an iPad and we’re responding to that,” Seth Mendelson, the publisher and editorial director told TNM in February of 2013. “Like everybody else in this business we feel that to some degree – to a large degree I’ll say – is in the digital world.”

Here is the announcement for Winsight LLC’s acquisition of Grocery Headquarters:

CHICAGO, Ill. — June 1, 2017 — In tandem with its longstanding goal of becoming the leading global information platform for foodservice and retail industries, Winsight, LLC has entered the $669 billion grocery segment with the acquisition of Grocery Headquarters. An established media brand in the retail food industry, the acquisition of Grocery Headquarters rounds out Winsight’s food and beverage portfolio and adds a robust layer of clout to its B2B media portfolio, which includes publications, events, market research and information.

“This investment is essential to achieving our goal of becoming the global information platform for foodservice and retail industries,” said Ward Downing, President of Winsight Media. “Grocery is the largest channel for food retail in the United States,” Downing continued, “and with more consumers choosing retailers for their foodservice occasions, the lines between segments continue to blur, making the acquisition of a grocery trade publication a perfect fit for our current portfolio.”

In preparation for its entry into the market, Winsight has hired a stellar team of seasoned supermarket industry B2B professionals, including Jeff Friedman, who will direct the overall brand, and Meg Major, who will lead the editorial content operations. Most recently with Progressive Grocer, Friedman and Major are joined at Winsight by their former PG colleagues Janet Blaney and Shari Levenson. “I’m thrilled to join Winsight to lead the B2B grocery platform, which will offer comprehensive intelligence and unparalleled touch points to our customers through our existing brands: CSP, Convenience Store Products, Restaurant Business, FoodService Director and Technomic,” noted Friedman, EVP of grocery.

Friedman, Major, Blaney and Levenson join the content and sales leaders at Winsight Media, which currently includes Sarah Lockyer, Chris Keating and Richard Price, all of whom had senior leadership roles at Supermarket News.

“In the coming months, we will reinvent Grocery Headquarters with a complete redesign of the print magazine, website and related digital offerings, alongside a significant refresh of a more robust content strategy focused on compelling and engaging industry insights, analysis and commentary, in-depth profiles, research-based insights and comprehensive category features,” affirmed Major.

Winsight’s commitment to providing relevant, useful information in award-winning print and digital products will be apparent in the reinvention of Grocery Headquarters. “Winsight’s design and editorial teams are unmatched in the industry, and the same style and content will be applied to the company’s newest brand to ensure its customers receive a high-quality Winsight product,” added Friedman.

“Our team is proud of the success we’ve achieved, and we believe our company is well positioned for future growth in this new industry,” noted Downing.

Comments are closed.