Alexis Williams joins the Guardian as head of fashion sales
Williams was previously at the Financial Times as Global Client Director – Mens Fashion, and before that Head of Arts Advertising, Publisher of Life & Arts
LONDON, UK — May 30, 2017 — The Guardian is pleased to announce the appointment of Alexis Williams to the role of head of fashion sales.
Alexis will work closely with the Guardian’s highly respected fashion editorial team, championing, leading and growing the publisher’s commercial revenues in the fashion category. He will be responsible for owning the Guardian’s commercial relationships with key fashion houses and working in partnership with key advertisers for the Guardian, The Observer and The Fashion, the bi-annual unisex style magazine.
“The Guardian’s coverage of fashion is at the cutting edge of contemporary culture and I’m excited to be joining a team that puts readers at the centre of everything it does. Guardian readers are influential, globally based and engaged with high fashion. I look forward to creating opportunities for brands and advertisers to associate with quality editorial content on the Guardian’s print and world leading digital platforms.”
Natasha Murray, director of client partnerships, Guardian News & Media said:
“Alexis brings with him a history of creativity, in-depth knowledge of the sector and a wealth of international publishing experience. We’re delighted that he’ll be joining the team to further cement the Guardian’s strong track record of producing innovative and influential fashion coverage.”
Alexis joins from the Financial Times where he was most recently Head of Life and Arts. Since joining the Financial Times in 2004, he has held several positions at the publisher including Head of Arts Advertising and Global Client Director for Men’s Fashion. A specialist in fashion and arts sectors, Alexis relaunched the FT arts website in collaboration with advertisers, and most recently launched the Art of Fashion magazines as part of the refreshed FT Weekend portfolio.