Hearst Magazine’s Cosmopolitan updates digital edition app using the MAZ Digital platform
Media app updates: Quartz adds a ‘Trump Snooze’ button to its app, allowing the reader to get a 24 hour timeout from US political news, with an exception for major breaking stories
MAZ’s app solution has evolved considerably from the early days of digital editions where the company offered essentially a PDF solution. The company’s Phoenix platform is a far more mobile friendly solution than a simple PDF. But it likely Maz’s new TVX solution that may have been the motivation for Hearst’s move.
The over-the-top (OTT) CMS platform TVX enables TV broadcasters and other video provider — that is, publishers — to distribute to major consumer devices such as the Apple TV, Roku, Chromecast, etc.
“We’re working with our partners to solve a really exciting question: what is the future of TV?” CEO Paul Canetti said in January. “As TV networks make the transition from cable distribution to direct-to-consumer, there are so many different outputs to manage — we wanted to create a tool that gets you everywhere with a single click.”
Of course, magazine and newspaper publishers are heading in this direction, as well, as a quick check of any of the streaming TV app stores will show you.
“Within the past few months, we’ve seen some of the largest media brands including Rodale, American Media, Bloomberg migrate their mobile apps over to our new Phoenix platform, propelling MAZ to the number one spot in the media app market,” Shouvik Paul, Chief Revenue Officer at MAZ, told TNM.
Other Hearst Magazine app updates should appear soon in the App Store, as well as a new app I am told for Bloomberg Businessweek. Hearst also maintains mobile apps for their magazine titles under the “Now” name (Women’s Day Now, Marie Claire Now, etc.), designed to be daily content apps rather than digital edition apps. These are exclusive to the iPhone, whereas the digital edition apps are universal. Neither Hearst Magazines nor Hearst Newspapers have yet to launch apps that work with the Apple Watch.
Quartz, the website owned by Atlantic Media Co., has issued interesting app update. The update, which brings the app up to version 1.4.0, now comes with a Donald Trump feature. Yeah has a new button called Trump Snooze which gives the reader a 24 hour timeout from US political news.
“When you’re snoozing, we’ll skip any news items or notifications about the man whose outsized personality and historic presidency have dominated headlines and, at times, crowded out everything else important that’s going on in the world,” the app descriptions states. “But, don’t worry: Really important news will still come through, at the discretion of our editors, even if you’re snoozing.”
The Washington Post Print Edition: The update brings to app up to version 4.4.0. “Tap the icon in the top right when reading the paper to open the Page Picker, a thumbnail view that lets you zip through entire sections in a single swipe. Getting to the right page has never been easier.”
The Times of London: World News, Sports & Election: Version 5.2.7 adds new options for edition storage, fixes an issue where “optional” was displayed in the text when sharing articles, as well as minor bug fixes.
La Presse+: Version 3.2.10 is a minor bug fix update.
CBS News: Version 3.5 introduces support for the Apple Watch. Readers can now use their Watch for breaking news notifications, the latest headlines, plus the Watch uses Handoff so that users can continue reading stories on their iPhone.
Kobo Reading App: Version 8.3.5 is a bug fix update following a more major update back in February. That update introduced a new home screen.
WordPress: Version 7.6 offers more stable code, the app descriptions says.
Google Search: Google main search app is brought up to version 27.0. The update adds voice typing in Gboard, and Gboard now supports Simplified Chinese with 4 layouts. Also, bug fixes and performance improvements.