Time Inc.’s REAL SIMPLE debuts ‘refresh’ in the June issue
Among the changes is a new print organizational structure around four sections: ‘What We Love’ — ‘The Realist’ — ‘Relating’ — and ‘Balance’
NEW YORK, NY — May 22, 2017 — Time Inc.’s REAL SIMPLE brand today announced that its June issue will debut new editorial sections, part of an ongoing refresh of the brand on all its platforms. REAL SIMPLE reaches over 14 million through print and digital, according to comScore, and has over 6 million fans and followers on social media. The issue is on newsstands now.
The centerpiece of the June issue is “Get It Done,” which is designed to make it easier for women to complete long-delayed tasks in all areas of their life—organization, home, food, beauty, fashion, health, relationships, career and money.
Timed with the June issue release, the REAL SIMPLE brand will be collaborating with a dozen influencers including Nate Berkus, Emily Henderson, Courtney Quinn and others for Instagram takeovers to showcase their #GetItDone projects. Readers are encouraged to share their own #GetItDone projects, and editors will be going live on Facebook to teach others how to tackle projects throughout June and July.
Since joining REAL SIMPLE in October 2016, Editor-in-Chief Leslie Yazel has led the brand’s creative team to modernize its focus, look and reader experience.
“REAL SIMPLE helped define the idea of self-care for the modern woman, and we’re constantly redefining it as women’s lives change,” Yazel said. “Life is just getting more hectic, so we present practical tips for simplifying her days and finding time for the things that really matter.”
Updates in the June issue include:
- A new print organizational structure around four sections: “What We Love” about the latest products and happenings; “The Realist” focused on solutions to everyday problems; “Relating” about managing family, friends, neighbors and other relationships; and “Balance” focused on the push and pull of work, money and health.
- Brighter colors, a new typeface and new collaborations with photographers and illustrators.
- More of the personal essays, books coverage and thoughtful writing the brand’s readers love, both in print and online. Plus new columns, including “My Favorite Piece,” in which home-design influencers tell the story behind their décor; “The Struggle Is Real,” a humor column; and “How They Do It,” a place for successful women and men to tell how they balance work and home.
- More storytelling via social channels. The brand recently won two Time Inc. Luce Awards for its innovations in video and storytelling on mobile platforms via Instagram Stories. So far in 2017, the brand has grown video views 122% year-over-year on social and on site.