Cox Media Group launches dynamic paywalls across multiple markets
Cox partnered with SAAS provider Marketing G2 in effort to more effectively engage customers and monetize content
HORSHAM, Pa. — May 22, 2017 — As the newspaper industry is faced with ever-growing financial pressures, publishers are looking for more intelligent options to control their engagement flows for increased monetization. In response to these challenges, Cox Media Group (CMG) has launched across multiple markets a new advanced engagement product, ConneXt, to add to its Marketing G2 customer engagement platform. CMG is an integrated media company and subsidiary of Cox Enterprises.
ConneXt will improve CMG’s ability to tailor multiple content offer flows to potential subscribers of the company’s media properties based on their preferences and behaviors. To that end, it has launched the on-site messaging component and will roll out the paywall component of the product in June. The product offers unprecedented capabilities for CMG to manage dynamic content metering and enable CMG to develop multiple “adaptive conversations” for a greatly enhanced customer experience, expanding engagement flows and driving new revenue opportunities.
“The enhanced ability to monetize content and connect with readers based on their unique preferences and behaviors is critical for any media company in today’s environment,” says Mark Medici, Multi-Market Vice President – Audience at CMG. “CMG has always endeavored to deliver the right content and experiences for our readers, and we think controlling the experience through data can be central to capturing a larger portion of our audience. Through fresh monetization strategies and more personalized reader engagement, the ConneXt tool will play a critical role in growing our subscriber base and increasing revenue.”
“CMG is a great partner that challenges us to seek new methods to move its business forward,” said Marketing G2 President Patrick Glennon. “ConneXt will literally change the way CMG approaches customer engagement. This is not just about implementing a paywall to increase revenue but also about learning what readers find valuable, driving a better user experience.”
A leading provider of customer engagement solutions for subscription-based industries, Marketing G2’s tools are utilized by many of the largest media companies in North America, including Advance, Gannett, Hearst, and Tronc. Like many enterprise publishers, CMG recognized the power of targeted conversations to create actionable data that increases customer engagement and drives great user experiences.