Steve Ross named vice president, global chief licensing director at Hearst Magazines
Before joining Hearst, Ross had been with News Corp since 2006, moving to 21st Century Fox as Executive Vice President, Brand Integration Group
NEW YORK, NY — May 18, 2017 — Hearst Magazines, one of the world’s largest publishers of monthly magazines, today announced that Steve Ross has been named vice president, global chief licensing director, effective immediately. The announcement was made by Donna Kalajian Lagani, SVP/publishing director and chief revenue officer of Cosmopolitan and Seventeen, to whom Ross will report.
“Steve is a highly-skilled licensing executive with impressive credentials for building strong brands by seamlessly extending them into products and experiences that deepen consumer connections,” said Kalajian Lagani. “I’m confident he will provide the expertise, leadership and vision required to further develop our foundation for brand equity and sustained growth.”
In his new role, Ross will be responsible for the licensing of new consumer products initiatives, retail merchandising and e-commerce, brand migration including location-based and live events, and franchise development for Hearst’s portfolio of powerful, globally recognized titles including Cosmopolitan, Esquire, Harper’s BAZAAR and Seventeen worldwide, plus Car and Driver, Country Living, ELLE, Good Housekeeping, House Beautiful, Marie Claire, Popular Mechanics, Road & Track, Town & Country, VERANDA and Woman’s Day in the U.S.
“I look forward to leveraging innovative, impactful and immersive licensing programs for our iconic IP across all tiers, industries and platforms to scale consumer touchpoints and amplify reach, resonance and relevancy,” Ross said. “I’m pleased to partner with the talented publishers and editorial teams at Hearst Magazines who steward so many of the biggest, best-read and most prestigious brands in the world.”
Prior to his role at Hearst, Ross led Fox Networks Group’s sales solutions marketing efforts as the head of brand integration. Prior to that, he held senior operating roles at News Corporation, 20th Century Fox Film Corp and Mattel, building global franchise brands and experiences that drove accelerated licensing growth for billion-dollar consumer products portfolios including The Simpsons, Star Wars, Ice Age, Titanic, Hot Wheels, American Girl and Barbie. Earlier in his career, Ross worked in publicity for the Los Angeles Dodgers and held leadership positions with marketing agencies Young & Rubicam/WCJ and the Interpublic Group. He graduated from the Annenberg School of Communications at the University of Southern California in Los Angeles with a Bachelor of Arts degree in journalism.
Hearst Magazines has launched a wide variety of successful licensed products, including eyewear, accessories, apparel, and beauty and grooming lines.