May 16, 2017 Last Updated 10:35 am

Valassis unveils new ‘Advanced Rewards’ feature in Total Loyalty Solutions mobile app builder

Program is integrated with the SMBs’ point-of-sale systems and enables them to create point-based rewards programs resulting from their customers’ purchase behavior

LIVONIA, Mich — May 16, 2017 – Valassis today announced new, data-driven personalization features through the Total Loyalty Solutions (TLS) mobile app builder. The new feature, called “Advanced Rewards,” equips small and medium businesses (SMBs) with the same caliber programs used by large restaurant chains and big box stores. TLS is an offering through Clipper Magazine, a wholly owned subsidiary of Valassis, a leader in intelligent media delivery.

The program is integrated with the SMBs’ point-of-sale systems and enables them to create point-based rewards programs resulting from their customers’ purchase behavior. The technology pairs customers with transaction data to deliver personalized offers while rewarding them for every dollar spent.

“We’re transforming how local businesses are bringing customers back for additional visits,” said Steve Hauber, president, Valassis Local Solutions. “Total Loyalty’s app-building software now makes it possible for SMBs to compete on the same level as national brands, leveraging data to intelligently deliver mobile offers based on transaction history. Personalization and an enhanced customer experience are a win for both SMBs and consumers.”

Total Loyalty’s rewards program includes the assistance of marketing coaches that do the heavy lifting to set up a custom mobile app for the business owner. The mobile app tracks each transaction for individual customers, enabling the merchant to set up automated targeted offers that will be most appealing to a specific customer or group of customers. Additionally, rewards and offers are instantly and securely validated.

Businesses can view a dashboard displaying the success of each promotion with actionable intelligence including revenue generation for each marketing campaign. The enhanced program drives traffic and revenue while it also builds customer loyalty.

“A great customer experience has always been a major component of J. Render’s business model, but offering truly personal experiences becomes increasingly difficult as businesses grow,” said Gwyn Everly, owner/operator, J. Render’s Southern Table & Bar, an upscale BBQ restaurant that has piloted the Advanced Rewards program. “The insights we have from Advanced Rewards have allowed us to treat every customer as if they’re our only customer, and we’ve been able to measure just how successful our efforts have been.” J. Render’s Southern Table & Bar is located in Lexington, Kentucky.

Loyalty programs deepen customer relationships, evidenced by the 2016 Bond Loyalty Report, as 81 percent of those surveyed said they are more likely to frequent a business that has a loyalty program and 73 percent would recommend brands with good loyalty programs. This survey of 19,000 consumers also found mobile engagement is linked to higher satisfaction with 57 percent of loyalty program members wanting to engage with mobile programs.

More than 1,500 TLS apps have been launched at nearly 3,000 locations and on more than 1.2 million devices.

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