Nexstar Digital names Anthony Katsur SVP of Platforms, and Michael Kestenbaum SVP of Strategy & Corporate Dev.
Katsur most recently served as President of Sonobi, an ad technology developer and direct audience company, while Kestenbaum most recently served as Head of Strategy for IAC
IRVING, Texas & LOS ANGELES — May 15, 2017 — Nexstar Digital LLC, the wholly-owned digital media technology and digital advertising agency subsidiary of Nexstar Media Group, Inc., today announced two key leadership appointments to support the integration of its product portfolio and the execution of the Company’s objectives for near- and long-term growth across the digital media marketplace.
Anthony (“Tony”) Katsur, has been appointed, effective May 15, 2017, to the newly created position of Senior Vice President of Platforms, where he will be responsible for leading the technology teams across Mass², Yashi, Kixer and Lakana. In addition, Michael Kestenbaum, has been appointed, effective immediately, to the newly created position of Senior Vice President of Strategy & Corporate Development, overseeing all strategy and investment initiatives to support organic and M&A-driven growth. Mr. Katsur and Mr. Kestenbaum will report directly to Gregory Raifman, President of Nexstar Digital LLC.
Commenting on his new role, Anthony Katsur (right) stated, “Nexstar Digital’s suite of local and national digital marketing products, content monetization solutions and digital services allow small and mid-sized media publishers and businesses to maximize revenues across every available channel. In this new role, I will leverage the digital technology expertise, management experience and relationships built over my career to integrate and align our technologies to strengthen our overall product portfolio while elevating the level of service and engagement with our customers and partners. I look forward to working alongside the exceptional digital media teams at Mass², Yashi, Kixer and Lakana, while collaborating with Greg, Michael and others to develop new opportunities to drive revenue and market share growth for Nexstar Digital.”
Michael Kestenbaum remarked on his new role, “Through its existing portfolio, Nexstar Digital is in a strong position to innovate in the rapidly growing digital media market. Our objective is to support and optimize the current businesses through investments and acquisitions while expanding into new but symbiotic areas of the digital media landscape. In this new role, I look forward to working with Greg and the Nexstar Digital management team to develop strategies and identify business opportunities that will accelerate Nexstar Digital’s growth and bring next generation solutions and product offerings to market.”
Mr. Katsur is an advertising technology veteran who brings two decades of executive leadership and operational experience at innovative technology companies to his new role at Nexstar Digital. He most recently served as President of Sonobi, an ad technology developer and direct audience company. During his tenure, he implemented strategy, recruited / led highly effective teams and executed business with leading agencies, brands and media companies. Prior to that, Mr. Katsur held global leadership roles at Rubicon Project (NYSE:RUBI), MediaMath, and Maxifier, where he served as CEO. Earlier in his career, he joined DoubleClick via the acquisition of NetGravity and quickly ascended to lead multiple product, operations and engineering divisions. Mr. Katsur is a current Investor and Advisory Board Member of Stackpop and RevCascade and is a former Advisory Board Member of iSocket (acquired by Rubicon Project).
Mr. Kestenbaum is a proven corporate development executive with extensive M&A, investing and strategic planning experience. Previously, he served as Head of Strategy for IAC, a media and Internet company comprised of well-known consumer brands including HomeAdvisor, Vimeo, Ask.com and Match Group’s online dating portfolio. Mr. Kestenbaum also served on the board of directors of Points International (Nasdaq:PCOM), a provider of reward and loyalty services. Earlier in his career, he was a media and technology investment banker for Merrill Lynch and Credit Suisse. Mr. Kestenbaum earned his bachelor’s degree in Molecular Biophysics & Biochemistry and Psychology from Yale University.
“Tony Katsur and Michael Kestenbaum are highly respected leaders with extensive industry expertise and a deep understanding of the complexities and dynamics of the converging digital technology, media and broadcast marketplaces,” said Gregory R. Raifman, President of Nexstar Digital. “Tony and Michael’s newly-created leadership roles reflect our goal to unify, invest and expand our technology platform to maximize results for our clients and customers, while further extending our record of profitable growth and developing new revenue opportunities for Nexstar shareholders. Their experience building successful digital media companies and developing comprehensive go-to market strategy will be critical to our near and long-term growth initiatives. We are energized and excited about the many opportunities before us and look forward to Tony and Michael’s contributions as we implement our cohesive strategy and continue our work integrating our existing technology platform, growing our digital business and executing strategic transactions to drive the next phase of growth and success for Nexstar Digital.”