Bauer Media UK’s Planet Rock debuts Friday with 132-page perfect-bound premiere issue
Issue 1 features an embossed mirrored Motörhead cover design celebrating the fortieth anniversary of the recording of the band’s legendary debut album
LONDON, UK — May 9, 2017 — The brand new 132-page perfect-bound glossy magazine is a collaboration between the teams behind MOJO Magazine (Britain’s biggest-selling and iconic music magazine) and Planet Rock Radio (the UK’s biggest rock radio station).
Planet Rock magazine has been designed to reflect the station’s on-air programming and add context to the music championed by the Planet Rock brand. Created by fans for fans, the magazine will reflect the passion of the station’s million-plus listeners. Every section has been created with the purpose of delivering genuine insight and entertainment, while capturing the conversation of the audience itself.
Editor-in-Chief, Phil Alexander commented: “The combination of the station, a magazine and the Planet Rock brand’s extensive online and social media presence will create new promotional opportunities for artists, labels and advertisers alike – establishing an unparalleled reach and scale in the process.”
Issue 1 features an embossed mirrored Motörhead cover design celebrating the fortieth anniversary of the recording of the band’s legendary debut album. Inside readers are treated to a 17-page story including an exclusive interview with ‘Fast’ Eddie Clarke, the sole surviving member of the classic line-up that includes the departed Philthy ‘Animal’ Taylor and Lemmy.
Other content includes The Planet Rock Interview with Aerosmith’s Steven Tyler in which he re-lives the rise and near-collapse of his band in a rapid-fire, no holds-barred seven-page interview, plus, a 10-page feature celebrating the 30th anniversary of Def Leppard’s classic album Hysteria. Regular features include My Planet Rocks: the popular radio franchise translated into print, The Hairy Bikers’ Rock’n’Roll Cookery column, Room 666 – the songs Planet Rock listeners love to hate and Nights Out With…one rock legend’s photographic trip down memory lane – in Issue One Alice Cooper remembers a night on the tiles with John Lennon.
The launch issue is overseen by Ric Blaxill (Music & Content Director, Planet Rock Radio) and Phil Alexander (Editor-In-Chief, MOJO & Q) along with launch editor Mark Blake (former Deputy Editor of Q and best-selling author of books on Pink Floyd, The Who & Queen) and Art Editor, Russell Moorcroft (Deputy Art Editor of the multiple-award winning MOJO team). Mark and Russell have assembled a crack team of journalists and photographers whose access to the world of rock is unparalleled.
The first issue of the magazine will benefit from an in-house marketing campaign, utilizing Bauer Media’s portfolio of influential brands, which will run on-air, on-line and in-print, reaching an audience of over 3.6 million.