Meredith say it will print more than 1 million copies of third issue of The Magnolia Journal
DES MOINES, Iowa and NEW YORK, NY — May 9, 2017 — Meredith Corporation – the leading media and marketing company with national brands serving more than 110 million American women including 70 percent of all U.S. female Millennials – announced today that The Magnolia Journal will be printing over 1 million copies of is third issue nationwide.
The third issue of The Magnolia Journal, due to hit newsstands on May 12, will be mailed to 700,000 subscribers paying $20 for a one-year subscription, and will continue to be distributed on newsstands nationally.
The Magnolia Journal – based on Chip and Joanna Gaines’ popular Magnolia brand – debuted in October 2016 as a newsstand-only title with an initial run of 400,000 copies and a cover price of $7.99. Within a week, major U.S. retailers started to request additional copies, citing sold-out pockets across the country. In February 2017, Meredith published a second issue of The Magnolia Journal with a 750,000 distribution, and increased efforts to generate subscription orders.
“The Magnolia Journal has generated an incredible buzz from consumers, particularly Millennials,” says Doug Olson, President of Meredith Magazines. “Credit goes to Chip and Joanna Gaines for creating a beloved brand, and to the Meredith team for helping bring that brand to life in print.”
Advertiser interest in The Magnolia Journal has been strong, including brands such as, Chevy, Samsung, Pier 1, Go RVing and Pure Leaf. In fact, many advertisers, including Citizen Watch Company and Simpson Door Company, developed custom brand creative specifically for The Magnolia Journal.
“We are thrilled about the immediate success The Magnolia Journal has enjoyed, and we’re excited to offer our advertisers and marketing partners access to a large and devoted consumer audience,” says Christine Guilfoyle, Meredith Senior VP/Publisher. “We are giving advertisers the opportunity to align with Chip and Joanna Gaines and to capitalize on this unique consumer engagement, which makes ROI more impactful.”
In addition to newsstands, The Magnolia Journal is available for purchase at major U.S. retailers such as Walmart, Target, Barnes & Noble and Whole Foods; the popular Magnolia Market in Waco, Texas; and at www.magnoliamarket.com.
(Note: The cover above is for Issue #2, TNM has reached out to Meredith to see if they could supply cover art for Issue #3.)