Publicitas International rebrands as NEWBASE
New identity highlights its positioning as a digital innovator with foundation in strategic media marketing
Zurich, Switzerland — May 3, 2017 — Publicitas International, one of the world’s leading advertising services companies, today announced a corporate rebranding and name change to NEWBASE, emphasizing its new identity as an independent, technology-enabled media consultancy. Operating in over 30 major markets, the NEWBASE team works with the world’s leading media, technology, data and market research to drive sales for their clients.
Following a management buyout last year, NEWBASE has transitioned to an independent, full service company providing strategic input across all advertising channels, combining its legacy in traditional media with agile technology solutions for reaching audiences.
Jörg Nürnberg, Group CEO, comments: “This rebrand marks a significant step in the company’s evolution. We are redefining who we are – an independent company driving change and shaping the future of the media marketing industry.
Our brand ethos has always been built on trust, credibility and industry knowledge – that’s what’s kept our business growing successfully for the past 127 years. We pride ourselves on our relationships with the worlds’ leading media and our ability to help brands and agencies to connect with the individual on the other side of the media, whether it be a screen, a newspaper, magazine or TV. With our new brand as well as innovative products and services launching this year, our focus is on supplying transparent pricing and data, and delivering clear and comprehensive results for our partners.”
NEWBASE provides brand marketers and their agencies with international and local market media intelligence and objective advertising strategy. The company offers full stack executional support through a programmatic trading desk and direct access to leading media channels and publishers across the globe. NEWBASE specialises in building and executing customised programs that deliver maximum audience penetration, engagement, and return on ad spend.
NEWBASE invests in developing leading edge technology for marketers. The first product release will be NEWBASE:VIEW, a proprietary analytics platform designed to give clients a complete and agile view of their media buying activity and performance in real time. NEWBASE:VIEW and other forthcoming products aim to raise the industry standard for best practice in cost transparency and brand safety, offering the ability to adjust plans in real time for increased ROI. NEWBASE:VIEW is currently in beta and feature details will be revealed in the coming months.
All development of services and technology at NEWBASE are heavily influenced and supported by extensive global market research. Highlights of this research are published annually within the NEWBASE Marketing Priorities whitepapers. Marketing Priorities 2017 will be published later this month.