May 1, 2017 Last Updated 11:49 am

Time Inc. expands MNI Targeted Media team; Alex Tanev joins as Account Development Manager

Brendan Kennedy, Steve Weiss and Caitlin Saxton move to new roles at the digital media agency

NEW YORK, NY — May 1, 2017 — Time Inc.’s MNI Targeted Media Inc. announced today the national expansion of its digital media agency, Harpoon Digital, in response to growing demand for its services.

To serve its growing client list and maintain a high level of service, Harpoon Digital is expanding its team with four newly created positions. Each member of the expanded team is expert at interpreting data to develop successful digital campaigns for clients and agencies. These new roles will provide regional account management and support and will report to Dean McClearn, Director of Account Management at Harpoon Digital.

  • Alex Tanev will support the Northeast region and will be instrumental in the development of strategic accounts.
  • Brendan Kennedy, after transforming Richmond, Virginia, into a thriving market, will apply his expertise in the larger Southeast region.
  • Steve Weiss helped develop the Harpoon Digital business and will expand his support and service to the Northwest region.
  • Caitlin Saxton, after building momentum in the Chicago market, will relocate to bring her expertise to the Southwest region.

As Emily Shepherd of client Rack Room Shoes & Off Broadway Shoe Warehouse notes, “Harpoon Digital has been instrumental in providing the flexibility and client-side control we were missing in improving our media strategy and performance. Harpoon Digital has acted as a true extension of our internal team, becoming deeply invested in our brands’ success.”

Rob Reif, President, MNI Targeted Media Inc., commented: “With their expertise, perseverance and passion in their added leadership roles, Alex, Brendan, Steve and Caitlin will ensure that Harpoon Digital continues to provide industry-leading insights and unmatched campaign strategy and service for both clients and agencies. Congratulations to each of them on their well-earned promotions.”

“Over the past year, we’ve seen tremendous growth because clients are looking for an engaged and thoughtful partner that is comfortable working with both agencies and clients and their existing partners to craft the optimal campaign. Renewals from happy clients are our measure of success,” Reif added.

Harpoon Digital was launched in March 2016 as the digital-only agency inside MNI Targeted Media Inc. It is focused on cross-platform digital solutions from concept through implementation. With Harpoon Digital having turned in a successful first year, a growing roster of loyal clients now look to its team of media experts to provide comprehensive digital strategy, from planning and buying to real-time campaign execution and meticulous reporting.

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