April 24, 2017 Last Updated 2:27 pm

Amazon launches self-service subscriptions marketplace

In addition to digital publishers, the service also applies to streaming services and other businesses selling recurring subscriptions, with partners earning 70 percent the first year, 85 percent thereafter

The online retailing giant today officially rolled out its digital subscription service, Subscribe with Amazon, to potential partners. Digital subscriptions means more than just newspapers and magazines, it should be remembered, though they are part of the program, too. It also means subscriptions such as streaming services, learning and lifestyle services, and more.

Launch partners include the digital newsstand Texture, as well as The Wall Street Journal, tronc newspapers (Chicago Tribune, Baltimore Sun, etc.) The New Yorker and Consumer Reports.

The program is not that dissimilar to Apple’s digital subscription scheme introduced in the Newsstand. Publishers would receive 70 percent of each transactional amount in the first year of the transaction, 85 percent, after a subscriber’s first year. For now, at least, the program looks limited to those businesses with a US address.

Here is Amazon’s announcement:

SEATTLE, Wash. — April 24, 2017 – Amazon.com today announced a self-service subscriptions marketplace that allows digital subscription providers to reach millions of Amazon customers. Subscribe with Amazon is a new way for subscription businesses to sell on Amazon, offering them targeted customer exposure through popular discovery features such as search and recommendations while also providing customers with a simple way to purchase and manage their subscriptions. Selling on Subscribe with Amazon is easy with self-service enrollment. The program allows subscription providers the ability to offer customers flexible pricing including introductory, monthly, and annual pricing options, as well as the opportunity to explore offering Prime exclusive deals. Digital subscriptions currently available span a variety of areas including streaming content, news/magazines, learning, and lifestyle. To learn more about how to become a subscription provider on Subscribe with Amazon, visit: www.subscribewithamazon.com.

“Over the years, Amazon has gained extensive experience in the memberships and subscriptions space, innovating across programs like Prime and Kindle Unlimited,” said Lovina McMurchy, general manager of Subscribe with Amazon. “Today, we’re excited to extend our selection by offering subscription businesses a self-service way to make their subscriptions available to millions of Amazon customers.”

Through its self-service tools, each subscription will have its own detail page, and providers can easily manage pricing and take advantage of easy-to-use APIs to receive orders and updates from Amazon. Subscribe with Amazon also offers the ability to propose Prime member exclusive discounts. For example, Prime members can get a 50% discount on the first six months of a subscription to Texture, a digital service that gives customers access to some of the world’s best magazines. Additionally, when customers purchase their subscription on Amazon.com, they can access it on any iOS, Android or Amazon Fire device supported by the subscription provider.

“Selling on Subscribe with Amazon gave us a whole new channel to reach new customers,” said Julie Roehm, Creativebug Co-Founder. “The integration process for joining the marketplace was easy. The step-by-step integration guide gave us a checklist of everything we needed to do, and the sample seller account let us see what to expect before we even started.”

Subscription providers of all sizes are selling on the marketplace, including SlingTV, Disney Story Central, Dropbox, Texture, eMeals, Fitstar by Fitbit, Creativebug, Headspace, LegalZoom, MileIQ, The Wall Street Journal, Chicago Tribune, The New Yorker, Consumer Reports and Tawkify, to name a few. To explore the Amazon subscriptions storefront, please visit amazon.com/subscribe.

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