Lori Fromm returns to Time Inc. as VP, Brand Sales
Fromm has with Condé Nast’s Glamour magazine since 2014, but previously as been at Time Inc, serving as Advertising Director of InStyle from 2011 to 2013
NEW YORK, NY, April 12, 2017 — Time Inc. has announced that Lori Fromm has rejoined the company as VP, Brand Sales, effective immediately. Fromm, who most recently was Head of Integrated Sales & Strategy for Glamour and Self, is now responsible for generating revenue for Time Inc.’s Lifestyle brands, such as Real Simple, Cooking Light, Health, MyRecipes.com and Cozi across platforms. She reports to Ann Gobel, Vice President, Lifestyle Brand Group.
“Lori is a proven sales and marketing executive with deep client relationships and immense passion for the media industry. She has done an extraordinary job growing revenue for brands across multiple platforms and is an expert on creating and executing successful sales strategies,” said Gobel. “I’m thrilled to partner with her on driving our business and welcome her back to the Time Inc. family.”
During her tenure at Condé Nast, Fromm led a comprehensive sales re-launch and new branding campaigns for Glamour and Self. Earlier at Time Inc., Fromm served as Advertising Director of InStyle from 2011 to 2013. She began her career at the company’s Parenting Group, where she rose through the ranks during her tenure to become Publisher of Baby Talk. Fromm has also served as associate publisher of Elle and held senior sales roles at GFK/NOP World.