Ranker.com launches new audience insights platform, Ranker Insights
The new platform leverages data points to create B2B partnerships with a range of networks, production companies, movie studios and music labels across platforms
Los Angeles, Calif. – April 11, 2017 — Ranker.com, the web’s ranking platform, has launched Ranker Insights, a new audience insights platform that leverages over seven years’ worth of polling data from the company’s Top 50 Quantcast-ranked site. Utilizing Ranker.com’s 40 million unique monthly visitors and its roughly 10 million monthly votes, Ranker Insights allows marketers and media buyers to discover deep and psychographic insights into consumer audiences and otherwise unseen relationships between consumer preferences surrounding a vast range of individuals, media and brands.
Since its inception, Ranker has offered unique and accessible consumer-driven data, providing dynamic snapshots of the collective tastes of audiences and fans. The creation of Ranker Insights puts the company’s vast database in the hands of marketers to help inform the creative process, target the right audiences, buy media more efficiently, and make data-driven strategic decisions.
In creating Ranker Insights, Ranker has leveraged millions of data points to create B2B partnerships with a range of networks, production companies, movie studios and music labels across all platforms. Supporting Ranker Insights will be a full concierge service, enabling the company to assist clients directly, guiding them through set of customized data queries designed to provide the most valuable and on-point results. Additionally, Ranker will offer the free tool to the public, allowing them to discover new relationships and trends among the celebrities and media they’re most passionate about.
“Ranker collects over 10 million votes monthly across thousands of granular lists,” said Clark Benson, CEO of Ranker. “This scale of ‘opinion voting’ has built a treasure trove of psychographic ‘people who like X also like Y’ data, which has been built into our SAAS product, Ranker Insights.”
Ranker Insights generates unique and comprehensive data profiles of thousands of actors, movies, celebrities, TV series, musicians, video games, politicians, athletes and even popular restaurants and companies. Each profile not only includes demographic popularity (broken down by age, sex and geographic region) within its global audience, but an extensive series of lists detailing the overlap in fan preferences with hundreds of other films, TV shows, stars, etc.
The expansion of the Ranker platform comes at the heels of the company posting record numbers. Year-over-year revenues for 2015-2016 grew 115%, from $6 million to $13.1 million, and the company has reached profitability. Visits to Ranker.com grew by 86% in the same time frame.
In-depth reports on over 1.1 million topics — based on Ranker polls covering Films, Celebrities, TV, Music, Sports and more — are available free of charge to the public at http://insights.ranker.com. Marketers and media buyers can learn more about Ranker’s custom data solutions including custom DMP and API integrations by emailing firstname.lastname@example.org.