Jesse Angelo, currently CEO and Publisher of the NY Post, adds Chief of Digital Advertising Solutions for News Corp to title
Angelo worked as a reporter for The Sun in London and The Daily Telegraph in Sydney before joining the Post, then help found The Daily, News Corp’s short-lived tablet experiment
New York, NY – April 6, 2017 – News Corp Chief Executive Robert Thomson announced today that Jesse Angelo will become Chief of Digital Advertising Solutions, overseeing a new advertising platform to give brands a direct way oftargeting a large, high quality audience of potential customers in a trusted environment. The platform is expected to launch later this year.
Among the News Corp businesses expected to be involved in the new platform, which will initially launch in the U.S. market, are Dow Jones, including the Wall Street Journal, MarketWatch, Barron’s and Mansion Global; the New York Post, News America Marketing, with its fast-growing digital company, Checkout 51, and realtor.com®, which itself has had close to 50 million monthly visitors and a supply of high quality data about motivated purchasers.
“With brands searching for trusted and transparent platforms to reach high-quality, engaged audiences, this is the perfect moment to launch an alternative to the digital platforms that have arbitraged ambiguity and compromised the integrity of advertising,” said Mr. Thomson, to whom Mr. Angelo will report. “We are inspired by the success of News Connect, an advertising platform created at News Corp Australia in 2015, which combines audiences and data from a number of our publications and businesses to give brands the reach and reaction they need for success.”
Each of News Corp’s businesses will continue operating their independent ad sales operations, with the new platform being offered as an additional promotional opportunity. Revenues from the initiative will flow through to the business units of News Corp.