Condé Nast launches marketing solutions division focusing on health and wellness
Condé Nast Pharma will be led by Michel Ballard, previously chief digital officer of Chicago Public Media, who has been appointed general manager
NEW YORK, NY – April 5, 2017 – Condé Nast today announced the launch of a marketing solutions division focusing on health and wellness, Condé Nast Pharma. Condé Nast Pharma will combine the industry-leading audience targeting capabilities of Condé Nast Spire, the company’s proprietary data optimization platform, with a significant expansion of health and wellness editorial content created across the company’s portfolio of iconic brands, all designed to optimize and drive sales for advertising partners. Condé Nast Pharma will offer client solutions by health condition as well as insight into prescription lift and campaign effectiveness, using a predictive model that merges behavioral data from Spire with HIPAA-compliant medical data. Condé Nast is also making an investment to create more health and wellness editorial content, with the company’s leading health and wellness brand SELF leading the push.
“Condé Nast Pharma will offer our pharma advertising partners a next generation solution combining the ability to effectively reach our audience of more than 100 million monthly users, and access to a significant expansion of our popular health and wellness content,” said Jen Mormile, chief industry officer of pharma for Condé Nast. “We are uniquely positioned to optimize and drive sales for our advertising partners through many custom, meaningful pharma programs and activations, rooted in our trusted editorial voice and in brand-safe environments.”
Additionally, Michel Ballard has been appointed as the general manager of Condé Nast Pharma and will lead the effort to build innovative, data-driven products focused on the healthcare industry. Ballard was previously chief digital officer of Chicago Public Media where she oversaw product development, software engineering, sales and broadcast operations for the organization, and was responsible for delivering 25% of its revenue. Prior to that, Ballard served as senior vice president and general manager of consumer health and wellness at Everyday Health, where she led the product and editorial strategy responsible for triple-digit organic traffic growth year-over-year. Her appointment is effective May 1st.
“By combining our powerful editorial content with Spire’s effective optimizing capabilities, Condé Nast is now positioned as a best-in-class partner for pharma clients looking to reach targeted audiences at meaningful scale,” said Karthic Bala, head of data strategy for Condé Nast. “Audiences today are more interested than ever in their health and well-being—in fact, one in five pieces of content consumed across our portfolio is related to health and wellness. SELF, one of the most trusted health and wellness brands, will lead the content expansion which will soon roll out across our portfolio.