April 3, 2017 Last Updated 8:11 am

LA Times 4-part editorial series on the Trump presidency so far; UK regional publishers pen open letter to advertisers

Morning Brief: The Economist and The New Yorker will both feature golf themed covers this next week, and the new president spends his tenth weekend enjoying the links

Thank God it’s Friday. It is, isn’t it? Oh, how I wish it was Friday. Because it is a fun way to end the weekend watching your baseball team implode on national television (again), only to wake up the next morning to the president off on another of his tweet storms about Hillary Clinton.

It feels like five months have not gone by, it’s like we are stuck in some sort of time lock, unable to escape to sanity.

The Los Angeles Times was an early endorser of Hillary Clinton, calling her on September 23 ” one of the best prepared candidates to seek the presidency in many years.” It also said that electing “Trump could be catastrophic for the nation.”

Now, five months after the election, the Times has not changed its mind. In fact, on Sunday, it began a four-part editorial about the new Trump administration which pulled no punches. It was the sharpest, most critical condemnation of the new president by the press to date. And that was just the first of its four editorials to run this week.

The second editorial, Why Trump Lies, is far less effective, and fails to answer posed in the headline. Editorials on Tuesday and Wednesday will conclude the series.

Los Angeles Times, editorial:

Our Dishonest President

In a matter of weeks, President Trump has taken dozens of real-life steps that, if they are not reversed, will rip families apart, foul rivers and pollute the air, intensify the calamitous effects of climate change and profoundly weaken the system of American public education for all…

…He is a man so unpredictable, so reckless, so petulant, so full of blind self-regard, so untethered to reality that it is impossible to know where his presidency will lead or how much damage he will do to our nation. His obsession with his own fame, wealth and success, his determination to vanquish enemies real and imagined, his craving for adulation — these traits were, of course, at the very heart of his scorched-earth outsider campaign; indeed, some of them helped get him elected. But in a real presidency in which he wields unimaginable power, they are nothing short of disastrous.

I can’t quite figure out if GOLF magazine thinks it’s a good thing or a bad thing that both The Economist and The New Yorker are featuring the new president playing golf on their covers this week. Actually, The New Yorker issue is dated April 13, but they have already previewed the cover.

GOLF, Alan Bastable:

President Trump’s golf habit inspires New Yorker, Economist covers

resident Trump’s affinity for golf has been well documented in his first 10 weeks in office. According to multiple reports, the Prez has pegged it 13 times since he was sworn in.

If you’re keeping score at home, that’s one outing roughly every five-and-a-half days, a statistic that hasn’t been lost on a couple of the world’s most influential news magazines.

Newspapers and magazines certainly have their hands full when fighting the big digital media companies like Google and Facebook. But they are beginning to fight back, arguing that advertisers are wasting a lot of money on ad platforms that are placing their ads in environments that the brands do not feel are appropriate.

Today, a group of 24 UK newspaper publishers ran an open letter looking to convince advertisers that spending their marketing money on programmatic is also a losing proposition.

Dear Advertiser,

As Google, You Tube and Facebook continue to grapple with the concerns around ads appearing next to extremist content and fake news, we wanted to take this opportunity to draw your attention to the trusted, safe and highly responsive online advertising environment provided by the UK’s local news brands and represented by the 1XL partnership.

As a premium publisher co-operative, 1XL represents over 800 local news brands in the UK with a reach of over 22.7 million people, making us one of the country’s largest digital advertising propositions. This ranges from the Shetland Times in the north of Scotland to the Falmouth Packet in Cornwall, and includes large regional brands such as The Yorkshire Post and The (Glasgow) Herald. In many of the towns and cities that we publish in, we now reach over 70% of the adult population each month.

Our content is produced by thousands of trained and highly skilled local journalists who spend their days engaging with communities up and down the country through their coverage of the stories and events affecting their lives. Our content is regulated by the Independent Press Standards Organisation (IPSO), the independent regulator that holds us to account for our actions and upholds our high standards of journalism. The context in which this puts your advertising increases engagement, trust and therefore consumer response, giving you better value for money alongside the peace of mind of a safe advertising placement.

Maintaining the integrity of our content and our advertising environment is fundamental to us, and local news brands have always scored extremely well for trust. This was validated by a recent Comscore survey of UK Internet users – people said they trusted content on local news sites almost three times more than they did on social media.

Today we publish our online advertising charter (available at 1xl.co.uk/adcharter). The purpose of this is to ensure our advertisers are given the chance to see the standards and processes we work to in order to guarantee that they get the transparency, trust and value that we believe they deserve.

We stand in agreement that local news brands online are now more than ever a great place for you to communicate and market your business and brands to the UK’s consumers.

What’s more your advertising helps us to continue to fund much needed, high quality local journalism. We hope you will stand together with us to support our local news brands, many of which have been publishing for over 150 years, so their unique content can continue to be loved and trusted for many generations to come.

Signed by

Alpha Media Group
Barnsley Chronicle
Baylis Media
Bullivant Media Limited
CMN Capital
CN Group
DC Thompson
DNG Media
Higgs Group
Iliffe Media
Independent News and Media PLC
Isle of Wight County Press
Johnston Press PLC
KM Group
Newbury Weekly News
Newsquest Media Group
NWN Media
Oldham Evening Chronicle
Scottish Provincial Press Ltd
Southwark News
The Shetland Times
Tindle Newspapers
Wyvex Media

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